Tylenol Recall Of 1982 Case Study
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In the year 1982 October, a painkiller leading medicine by the name Tylenol faced a great crisis. Tylenol was leading in sales in the United States by then. A great crisis occurred after seven people died in Chicago died from taking extra strength Tylenol capsules reported to have 65 milligrams of cyanide- 10,000 more lethal than what can kill a human being.
How Tylenol, Johnson & Johnson, managed the relationship with its customers in the aftermath of the event
When the reported deaths got attached to the consumption of the Tylenol capsules the public got warned on the use of the drugs. Johnson & Johnson, the maker of the product, had to deal with this crisis with immediate effect. They developed a
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For example, the Tylenol Crisis of the early 1980’s changed the way how medicine companies protect consumers now. The Tylenol Crisis involved a person or people that took bottles of Tylenol off the shelf and laced the pills with poisonous potassium cyanide. At the time, there was no protection or warning on the bottles that would have kept something like this from happening. Sadly, 7 people died from potassium cyanide. This forever changed how the medicine companies protected their customers.
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