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Unit 30 M2

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Unit 30 – Advertisement Production for Television I will research the various structures and techniques used in TV advertisement production. The aim is to try and understand the impacts of each structure and technique on the audience. I will also be aiming to understand how the structures and techniques used in the advert represent the brand and company. Many brands use celebrities as the “face of the brand.” Celebrity endorsement is when a company uses the notoriety of a famous person to sell a product or service. There are many benefits in using a celebrity in an advert. It helps build brand equity. The brand gets linked to the celebrity and therefore can get more recognition, allowing the company to achieve larger sales and profits. …show more content…

Using a famous model in their advert tells us that L’Oreal Paris has confidence in the product because a celebrity with high standards uses it. This shows us that L’Oreal Paris doesn’t mess around and take themselves and their work seriously. The advert is aimed towards aspirers as they seek status. Aspires are usually teens and young adults, often between the age group 16-24. Aspirers look more towards the packaging of a product rather than the actual product. Rather than using a celebrity for the advert, many brands also lean more towards realistic advertisements. The outcome of using the product in a realistic advert would be the same as the outcome of using it when you purchase it. Realistic advertising is effective because it’s attainable. It also shows the product for what it’s like, earning trust from the audience. A realistic advert can also encourage engagement and is a great way to portray real emotion. Aldi recently had a Swap and Save Campaign for which they made a realistic advert. In the advert, a woman shares her experience of shopping at Aldi, where she tells us that she has saved approximately £100 after shopping at Aldi. The advert is realistic because it shows how you can save up money after shopping at …show more content…

In contrast to realistic adverts, many producers produce anti-realistic adverts. Anti-realistic adverts use exaggeration - often for a comic effect - to sell a product or service. Anti-realistic structure is often used for a comedic effect. Exaggeration can look creative on screen and therefore be remembered for longer. The usage of exaggeration creates a different world which can be appealing to people. An example of an anti-realistic ad is the Lynx Soulmates. It’s exaggerated because in the adverts, many attempts by the guy to meet the girl he wants fail and after putting on the Lynx Body spray Deodorant, she comes to him. Obviously, this won’t be the outcome when a consumer buys this product, but it’s entertaining, funny and therefore, appealing. This tells us that Lynx don’t take themselves seriously and mess around with their product to create something funny. Their other adverts are exaggerated too and have humour in it, showing that Lynx is a “fun” brand. This advert is aimed towards young adult men between the ages of 16-26. The point of the advert is to tell them that if they need a love interest in their life, Lynx is the right body spray to

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