United Way's Barriers

71 Words1 Pages
Think Water. Food. Education. Other charities have these words to rely on for immediate associations. People can envision right where their money is going. But with United Way, people aren’t so sure. “It’s pretty old, right?” “It helps the community somehow?” That’s where United Way’s reputation begins and ends with many people, especially younger ones. United Way’s barrier is the lack of immediate association. In short, United Way needs a word.