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Value In Use Pricing Method For Atlantic

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Greetings Professor Robinson and classmates,
Price has a subconscious impact on the perceived quality of products and services and their perceived value (JWI 518, Week 7, Lecture 1). Of the four available pricing method alternatives, the one I would suggest the Value-In-Use Pricing methodology for Atlantic. This pricing method defines the value of the product regarding what the consumer would lose or have to pay if the product or service was not available (Perfect Business). Tapping into the Atlantic brand combined with their industry position, and reputation for providing top-notch, highly reliable products will help to support the new pricing strategy. Analyzing and conveying to customers the cost savings associated with purchasing the
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