ipl-logo

Vera Bradley's Weaknesses And Strengths

974 Words4 Pages

Strengths and Weaknesses
Strengths
Vera Bradley’s biggest asset is good quality, a stylish product line (patent design), infrastructure, low debt to expand and product development, create new site location, strong coverage ratio. Vera Bradley’s market shares captured within the United States is good and can be better. Products are closely tied to brand recognition and customer loyalty. Vera Bradley low debt and product development processes products to market and sell faster.
Weaknesses
Vera Bradley company focuses on Japan and US, no globalization goal, slow growth revenue, weak brand image, too many distribution channels, brand is not distributed through luxury department stores. Not having a solid core demographic of Vera Bradley locally …show more content…

In the last four weeks’ native earnings are clear reflecting Vera Bradley organization is weak. Vera Bradley stocks price of drop 22.6% in the last month. My conclusion is Vera Bradley need to expand domestically, penetrate an Asian Pacific region and rebrand using marketing strong efforts. The path Vera Bradley is on will lead to bankruptcy.
Opportunities and Threats
Opportunities
Vera Bradley will expand its both locally and internationally. The company must customize products offering to meet local demands. Vera Bradley must explore customizing their products to middle income families using social media tools. Online sales are continuing to grow faster than the rest market with a 28% annual growth rate reaching almost $14 billion. Vera Bradley should capitalize e-commerce sites. …show more content…

Their strategy was focused on offering a distinctive but attractive line of colorful, patterned women luggage, handbags, and accessories not only sold in your classic company-owned department stores but on the Internet. In 2010 the company seem less certain of its product line as competition intensified in the marketplace. The company sells stalled in 2014 and 2015. The decline in revenues and profits force the company to roll out a new strategic plan. The main focus was to improve the design and functionality of their handbags and accessories not only for North America but around the globe. The barriers to the strategy are the expansion distribution channels on outlets and e-commerce. The strategic plan matches the company’s external market conditions and internal situations but did not separate them from their competitors. Vera Bradley’s management team felt strongly that the new strategic plan will be successful and would yield competitive advantage which would increase

Show More
Related

Goodwin Wealth Management Case Summary

534 Words | 3 Pages

The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:

Read More

Brief History And Growth Of The TJX Companies, Inc. (2010)

1978 Words | 8 Pages

History and Growth According to “The TJX Companies, Inc. MarketLine Company Profile” (2017) , TJX can be described as the world’s leading off-price retailer governing stores such as Marshalls, HomeGoods and T.J Maxx, and focusing on a variety of apparels and home furnishings.

Read More

Case Study: Vera Bradley

1563 Words | 7 Pages

Marketing has become one of the most important factors for a company to be able to implement. It could simply make or break the companies’ success. One company that uses marketing in a variety of ways is Vera Bradley. They create, communicate, and deliver value in a very well represented way. Vera Bradley’s mission states is, “To design, manufacture and internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle.

Read More

Gold Coast Marketing Objectives

1234 Words | 5 Pages

e the leading cultural item seller on the Gold Coast. Using our connection with agents and manufactures we plan to give you easily accessible products at the best price. Marketing Objectives This marketing plan presents a marketing approach with a purpose of increasing Jula`s sales by 20% in the next 6 months. We are planning to be the leading cultural item seller on the Gold Coast. We are expecting large enough income for us to expand to a more populated area like Sydney.

Read More

Barbara Johnson Positive Criticism

302 Words | 2 Pages

Criticism has a positive influence on a person because it allows a person to go beyond what is expected. Negative criticism can be turned into a positive action. Barbara Johnson, a single mother who lived in Austin, TX , suffered from mental illness. Her husband left her with 5 kids to raise. She had a mental breakdown, due to her husband being mentally abusive, and because of this, she had to go to a mental hospital.

Read More

Swot Analysis Of Ulta Beauty

843 Words | 4 Pages

ULTA Beauty is the largest beauty retailer in the United States of America. It is also a premier destination for cosmetics, fragrance, skin, hair care products and salon services. It opened its first store in 1993. It offers more than 20,000 products frim over 500 well established and emerging besuty brands in all categories and price points. It also offers full-service salon in each of its stores.

Read More

Case Study Coral Divers Resort

1705 Words | 7 Pages

TABLE OF CONTENTS INTRODUCTION 3 1. KEY ISSUES: PROBLEM STATEMENT 5 GREYWELL’S ALTERNATIVE OPTIONS 6 a. ALTERNATIVE 1: ACCEPT RASCALS OFFER 6 b. ALTERNATIVE 2: FOCUS ON ADVENTURE DIVING 6 c. ALTERNATIVE 3: RELOCATE 6 PREVIOUS STRATEGIES: 7 a. RESORT DEVELOPMENT 7 b. PRODUCT DEVELOPMENT 7 c. JOINT VENTURE 7 d. MARKET PENETRATION 7 2. WHAT DID THE MANAGEMENT DO/CURRENT STRATEGIES 7 a. SWOT Analysis 8 3. RECOMMENDATIONS 9 CONCLUSION 10 REFERENCES 11 INTRODUCTION Coral Divers Resort is a family owned business by Jonathon Greywell. It has been in operation for ten years.

Read More

Amy's Flowers Case Analysis Essay

295 Words | 2 Pages

The competitors plots on the strategy canvas and their the factors of value creation shows the floral industry is currently in a Red Ocean market space. The two extremes compete at almost the same levels of value creation with homogenous products and services. Reconstructing Market Boundaries: To formulate a Blue Ocean strategy proposal for Amy’s Flowers, five key competitive factors are identified and placed in the EERC grid to consider adjustments in order to move away from the competitiveness of red ocean and towards a more blue ocean uncontested market space. (see appendices) By applying the five factors on the EERC grid this will create a path to blue ocean by firstly, looking across alternative industries to eliminate competition

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.

Read More

Disadvantages Of Dfk

1149 Words | 5 Pages

A firm's resources act as the fundamental determinants of its performance and competitive advantage. In order to achieve competitive advantage, the resources need to be valuable and rare. Important resources for professional services to achieve its competitive advantage are capabilities, competencies, skills, technologies and brand image. The size of Folks DFK & Co is both its strength and weakness.

Read More

New Balance Case Study

1064 Words | 5 Pages

Starting as just a mail-order business with some retailers, it quickly opened new manufacturing facilities, starting with New England in the early 1980s as well as it signed contracts with other international distributors. While producing at lower costs outside the US, New Balance sold its shoes at a higher price than the average market and started to have huge sales anyways. Moreover, what makes New Balance’s operation strategy unique is that they offer their shoes in multiple widths and always have inventory in case the retailers get out of stock. This supports directly two of New Balance’s main competitive objectives being first that they want their customers to feel uniquely served by offering several widths of their shoes for different kind of feet and letting the customer not wait for the delivery of the shoes but always having inventory to push into the retail stores in case of scarcity. A good customer experience is one of their key competitive

Read More

Swot Analysis Of Just Eat

1245 Words | 5 Pages

• Highly profitable business. • Robustly developed sales and distribution network. Weaknesses • Heavy investment in R&D. • High marketing and communication costs. • There are cities in where they are not present yet (like Montrose).

Read More

Zara Core Competencies

3756 Words | 16 Pages

Resource base view can be considered as an economic tool that is used to determine the strategic resources that are available to a firm. These can be created as a competitive advantage later. When considering about the Zara’s product development strategy, one resource base decision is their designing function. The company has organized their designing function in a way that it will contribute a lot to come up with new trends for the organizations. One is that they are highly in alert of the fashion market, trade fairs, magazines etc.

Read More

Pest Analysis Of Victoria Secret

1466 Words | 6 Pages

Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

Read More

Marks And Spencer Competitive Analysis

1614 Words | 7 Pages

Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.

Read More

More about Vera Bradley's Weaknesses And Strengths

Related Topics

Open Document