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Vera Bradley's Weaknesses And Strengths

974 Words4 Pages

Strengths and Weaknesses
Strengths
Vera Bradley’s biggest asset is good quality, a stylish product line (patent design), infrastructure, low debt to expand and product development, create new site location, strong coverage ratio. Vera Bradley’s market shares captured within the United States is good and can be better. Products are closely tied to brand recognition and customer loyalty. Vera Bradley low debt and product development processes products to market and sell faster.
Weaknesses
Vera Bradley company focuses on Japan and US, no globalization goal, slow growth revenue, weak brand image, too many distribution channels, brand is not distributed through luxury department stores. Not having a solid core demographic of Vera Bradley locally …show more content…

In the last four weeks’ native earnings are clear reflecting Vera Bradley organization is weak. Vera Bradley stocks price of drop 22.6% in the last month. My conclusion is Vera Bradley need to expand domestically, penetrate an Asian Pacific region and rebrand using marketing strong efforts. The path Vera Bradley is on will lead to bankruptcy.
Opportunities and Threats
Opportunities
Vera Bradley will expand its both locally and internationally. The company must customize products offering to meet local demands. Vera Bradley must explore customizing their products to middle income families using social media tools. Online sales are continuing to grow faster than the rest market with a 28% annual growth rate reaching almost $14 billion. Vera Bradley should capitalize e-commerce sites. …show more content…

Their strategy was focused on offering a distinctive but attractive line of colorful, patterned women luggage, handbags, and accessories not only sold in your classic company-owned department stores but on the Internet. In 2010 the company seem less certain of its product line as competition intensified in the marketplace. The company sells stalled in 2014 and 2015. The decline in revenues and profits force the company to roll out a new strategic plan. The main focus was to improve the design and functionality of their handbags and accessories not only for North America but around the globe. The barriers to the strategy are the expansion distribution channels on outlets and e-commerce. The strategic plan matches the company’s external market conditions and internal situations but did not separate them from their competitors. Vera Bradley’s management team felt strongly that the new strategic plan will be successful and would yield competitive advantage which would increase

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