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Victoria's Secret: Best Omni-Channel Retailer

344 Words2 Pages
Digital strategy. Victoria’s Secret is one of the best Omni-channel retailers (Cote, 2013). Several digital strategies that Victoria’s Secret current uses are email marketing, social media marketing, online deals, and mobile app. For the social media marketing, Victoria’s Secret has official accounts on different social media platforms, such as Instagram, Facebook, Twitter, Pinterest, and YouTube. Email marketing is one of the most important digital strategies for the company. Customers will receive several emails which contain the new product information, deals, and other related information per day if they are in the subscribe list. Also, mobile app helps the company enhance the customer experience. The mobile app provides the same content
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