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Victoria's Secret Objectification

1192 Words5 Pages

The world of advertising is a wonderful, creative and inventive atmosphere where all possibilities are endless. Its an environment in which anything goes, no idea is stupid and everything from a paper clip to a brand new car can be sold. Its a world so great, that it can do almost anything, it can turn people into rock stars and products into necessary pieces of society. But what happens when a world so inventive and creative has a dark side. What happens when selling turns to degrading, belittling, and mindless banter that sells an individual or a race of people short of everything they stand for. The true horrors of how these companies get away with objectifying men, women, and societies to the degree that they do is sickening. Taking an …show more content…

According to Webster's dictionary objectification is defined as; to treat a person or persons as an object that is unrealistic to who they really are. In marketing this happens all around us, from billboards to commercials, movies and even in sports. Objectification is everywhere around us and its all do to advertising and the way that they persuade society to see things. The biggest objectification is towards women and not just skinny attractive women but all types of women from different walks of life. One of the biggest offenders in objectifying women is “Victoria’s Secret”. There motto relating to there products is that they “Empower women” they also use tag lines “Our customers feel sexy, bold and powerful.” These statements alone don't give women …show more content…

Objectification kills and its these big businesses and ad agencies that are benefiting from it all. We as a community of consumers need to come together and educate others not to be fooled by the mindless center fold ads that we all thoroughly want to be. The marketing world is a vast place that is inventive, creative and limitless but also has a dark

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