ipl-logo

Superbowl Advertising Campaigns

361 Words2 Pages
bulb-icon

Recommended: Censorship on media

This clip is an ad by Carl 's Jr. for their 2015 Superbowl ad campaign. It was banned from airing during the Superbowl because the Parent Television Council deemed it too "racy" for family viewers. In the clip, at first, it seems like the model is walking naked through a farmer 's market with the produce and the other objects placed strategically to cover her breasts and buttocks. In the last shot, the model provocatively takes a big bite of Carl 's Jr. hamburger, while the viewer sees she 's wearing a bikini. However, this is not the first time Carl 's Jr. sexualized commercials ads with overt sexual innuendo. They are not the only company who uses sex appeals to sell. Both Urban Outfitter and Calvin Klein are constantly under fire for their
Show More
Related
1210 Words | 5 Pages

ads have become a lot more daring over the years. This highlights a key historical context that as time goes on, people get used to things and boundaries can be pushed. This stems from a pathos response that allows the viewer of these commericals to become more open to it and less surprised with each viewing. This allows Carl’s Jr. to keep the viewer hooked until next time and the boldness of it all allows the viewer to always be able to remember it. That is what allows Carl’s Jr. to survive today among such sharp competition from McDonalds and Burger King.

Read More
321 Words | 2 Pages

The two Superbowl commercials I chose where Honda's 'Yearbooks' that fuel 'The power of dreams' And the Happy Daytona Day commercial. I choose these two because I like how Honda made it look old fashioned and with different celebrities. I like the Daytona one because I love NASCAR and I like how the whole nation watches the Daytona race. Honda was trying to sell the new Honda CR-V. Honda did this by taking different celebrities and having them say something inspirational than at the end they had the new Honda CR-V.

Read More
561 Words | 3 Pages

Two Superbowl commercials that were persuasive were the skittles commercial and Mr.Clean commercial. These two commercials got the point of the product. Both of the commercials showed the product and what's it used for. They also both used something to the watcher's attention. The two commercials also used some humor to make the watcher stay and watch the commercial while they're showing the product.

Read More
109 Words | 1 Pages

The football that we know today started in 1922 when the American Professional Football Association change its name to the National Football League. The team with the best regular season record was the champion. in 1960 a second national football league was started to compete with the NFL. Eventually it ended up the being two conferences to make up the NFL, the American Football Conference and the National Football Conference. The two implemented a system of playoff games and the champions of the two conferences went head to head in a game called the Superbowl.

Read More
724 Words | 3 Pages

To attract a larger audience from different demographics, organizations in America utilize the Super Bowl as a perfect platform to advertise their products and services. Sometimes they collaborate with the help of professional football players, actors, celebrities and upcoming commercial stars. Superbowl Commercials became so anticipated and popular in American pop culture, some people only watch the big game solely for the purpose of the commercials whether it is to obtain a good humor, to benefit on a discounted product or services or simply for general entertainment. A broadcasted Typical 30 seconds superbowl commercial cost about from 4 to 5 million dollars, as it expected to be more expensive. One of the most relevant commercial this year is the the Febreze half-time bathromm break.

Read More
446 Words | 2 Pages

In the super bowl there are tons of commercials. For super bowl 51 it costed 5million dollars for 1 thirty second add. It is so expensive because of how many people watch the super bowl and if a lot of people watch the super bowl a lot of people get to see you’re commercial. The commercial by Kia witch was 61 second long was about 1 million dollars. The commercial focused helping the environment and showing the smart talk powers of their car and how you can talk through your car without using your phone.

Read More
1229 Words | 5 Pages

Women are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement.

Read More
802 Words | 4 Pages

Question: Where is the largest target audience to hear your message? Answer: the Super Bowl. According to Neilson, the television rating service The Super Bowl had 111.5 million viewers this year. Many of those 111.5 million viewers are only watching to see the best part, the commercials. Companies who advertise during the Super Bowl are aware that people expect great commercials during the Super Bowl; they also know that many people only consider watching the Super Bowl Sunday as the best day to see the commercials in the first place.

Read More
976 Words | 4 Pages

In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.

Read More
686 Words | 3 Pages

In the article “Supply, demand and the Super Bowl create the perfect storm for Minneapolis hotels,” author Matt Bonesteel describes how the supply and demand for hotels shift during the time of the Super Bowl. According to Bonesteel, hosting the Super Bowl in a city that does not have a large number of hotels makes it hard for those who attend the game; you are either stuck with lousy rooms that are at least 30 minutes away from the stadium, or nicer rooms that seem to have quadrupled in prices. As Bonesteel describes it, either way, “Super Bowl hotel prices are going to be extreme no matter who’s hosting the game.” The author goes on to explain that Minneapolis’s small hotel market shrinks even more due to the NFL reserving so many rooms for players, staff, celebrities, press, and the families involved with the company. He also states that Airbnb, an online marketplace that allows buyers to rent short term lodging, is not any better, with prices going over ten times the original just for Super Bowl weekend.

Read More
950 Words | 4 Pages

In nearly five months America will once again support one of the nations most anticipated sporting events of the year. According to Riccobono 2015, an estimated 11.4 million televised viewers watched the Super Bowl 2015 while another 70,288 spectators sat in the seats of the University of Phoenix Stadium in Glendale, Arizona (Riccobono, 2015). The total estimated costs of this production was $455 million in which is largely funded by taxpayers in estimate of 67 percent (Gray, 2015). According to Sporting Charts 2015, the attendance records for the preceding two-year Super Bowls were 71,024 people in 2013 followed by 82,529 spectators in 2014. From these figures noted above it is evident to see the potential for the large economic impact this

Read More
1222 Words | 5 Pages

Imagine walking for miles and miles in the most excruciating heat to find a resource essential to every life form on this planet. Many people around the world deal with this terrible problem that can be solved. Stella Artois portrays this idea in their new Super Bowl commercial with a solution that the everyday person can help with. Stella Artois shows water running and running and then quickly flips to people in undeveloped countries walking and walking to get a resource that we use so carelessly here. This commercial stars Matt Damon (who has an organization that also donates water) holding a “chalice” that if bought, can help provide five years of clean water to people that are suffering in other places of the world.

Read More
1335 Words | 6 Pages

Devonte Ferrier Professor Wong Sports in American Society NCAA Tournament / SuperBowl Effect on American Society Sports and games are a piece of human culture. They can be seen as an intense fight for the win. At times during each teams season, week after week teams compete for the the win and for entertainment for the fans to see. There is no doubt these competitors and big games have turned out to be essential to the our society and fans that appreciate watching them. While it may sound like sports are something that is easily written off or something that doesn’t matter to everyone.

Read More
347 Words | 2 Pages

The commercial I chose for the Super Bowl 50 was the Coca-Cola Minis (Hulk vs. Ant-man). The commercial starts out in Dr. Banner 's lab aka the Hulk. He walks in on Ant-man stealing his Coke Mini. Ant-man jumps out the window to save himself as Dr. Banner screams and turns into the Hulk. He jumps out of the window as Hulk and runs after Ant-man.

Read More
1492 Words | 6 Pages

They are targeting middle class women as the prices of products are fairly priced for the quality of bra for sale. Women are able to purchase from a wide variety of styles of bra/underwear, color, patterns and designs. Customers are also able to purchase various items from work out items, to perfume and makeup. The quality of the product is always high and customers are often willing to spend more on lingerie at Victoria’s Secret than at other stores because of the diverse merchandise offering. This has also created loyal customers for Victoria’s Secret, creating a following that allows for them to have a better understand of their customers wants and needs.

Read More

More about Superbowl Advertising Campaigns

Related Topics

Open Document