Storytelling is key to amplifying your brand. It’s an opportunity to share your values and mission with potential customers.
Your team can boost your storytelling efforts with the help of video. Visuals can express your business’s personality and deepen audience connection.
“Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few,” writes Kimbe MacMaster, former manager of content marketing at Vidyard.
It’s time to feature more videos on your business website. Below are five different types to help you.
1. Company Culture
Selling your brand to customers isn’t an easy task. With so much competition
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Company culture is the living proof of your brand’s values. It reflects how you treat your employees and how you interact with your local community.
BambooHR shows off its company culture in this video below. In a sincere, personal way, it spotlights the brand’s work/life balance and why the principle matters to the business.
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Company culture embodies everything from how you manufacture your products to the charities your brand champions. Giving customers just a tiny peek of how you operate can make huge difference.
Get creative in your video. Take customers on a journey around your office, let employees talk about their work experiences, or even showcase how ideas become products at your company.
Building trust centers around displaying your brand’s humanity. A video about your company culture begins the conversation.
2. Product Demos
It’s not enough to talk about your products. Customers need an inside look at your products before they make a purchasing
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You’ll also want to have your interview questions already prepared. These simple tasks will make the entire process run smoother.
5. Event Coverage
Are you hosting a big conference soon? Or do you have a small workshop on your company agenda? If so, you can extend the life shelf of your event by recording it.
Let’s face it. Everyone can’t attend your amazing events. However, you can keep them engaged by capturing a few minutes on video.
Event coverage is for effective because it keep consumers up-to-date on your happenings and it allows them to watch at their convenience.
Depending on the event, be mindful of what and who you record. You may have to get attendees to sign a waiver form.
Also, it’s alway nice to think about what you want to video. It may be unnecessary to record a whole 90-minute session; instead, you may want various shots from multiple sessions.
Zendesk shared a talk presented by one of its team members. The presentation discussed an important topic for its audience—customer experiences.
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With event coverage, you can get creative. Maybe you can gather a few speakers and let them share their best business tip. Or you can do a funny blooper