First independent meeting planners have positive outcomes vs hiring an employee to develop relationships with hotels for planning meetings. Independent meeting planners creates an alternative.
Strengths
• Different payment methods that can fit all parties involved
• Greater experience rather than little experience within the corporation
• Local knowledge
• Best customer service
Weakness
• Creative proposals
• Bypassing the planners
• Attrition by multiple groups
Threats
• Legal issues
• Room rates being raised for corporations and participants involved in the event
Opportunities
• Creates competition for business for independent meeting planners
• Recognition for independent meeting planners
• Created relationships with different corporations
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Although it is sometimes custom that a hotel awards an independent meeting planner with some sort of minor gift such as a gift basket, it is suggested that if there must be a freebie awarded, it should be consumed during a site selection or …show more content…
Their compensation contribute a lot to their actions and role play. However, all successful independent meeting planners, as stated at the beginning, rely on three R’s, reputation, relationships, and referrals. It’s stated that “most of as independent planner’s business depends of a reputation for the fair dealing, referrals, and continued relationship. Thus, the best planners are careful to ensure that all parties are aware for all contract provisions, including those for commission (Toh, DeKay and Yates,