ipl-logo

Vignelli: Branding Of The New York City

153 Words1 Pages
Vignelli changed the branding of the New York City subway map through his trademark clean lines and bold colors. The subway map is formal and abstract, more art object than guidepost, and provides a geographically precise rendering of the five boroughs, with details of major avenues and parks and waterways in simple greens and blues. His creation was intended to be a diagrammatic map of the subway system, not a geographical map of the city. It was based on principles that would be familiar to anyone who appreciated the legendary London Underground map designed in 1933 by Henry Beck. It showed the transit system as a series of straight lines that sometimes veered at 45 degree angles, rather than a more realistic tangle of curved paths. He

More about Vignelli: Branding Of The New York City

Open Document