ipl-logo

Visual Analysis Of Gilleette Ads

1226 Words5 Pages

In the history of the United States, advertising has been influenced by progress in technology, the economy, and national interests. Back in colonial America, advertisements were primarily announcements of goods and services that were in demand at the time. The popular source of advertisements in 17th century America was from the Pennsylvania Gazette written by Founding Father Benjamin Franklin. This newspaper got the attention of readers with the use of ads next to the written editorial. What made these advertisements successful was that it targeted the interest of mainly American men back in the 1700s with the ads talking about self-improvement and various consumer goods that were in demand. Going straight into the 1940s, the first televised …show more content…

The famous safety razor company, Gillette, aired a commercial starring 2016 athletes Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant called “Perfect Isn’t Pretty.” This commercial was the biggest one for me because it tells a story of four individuals who went through challenging endeavors. This was very interesting to me because I was able to relate to the hardships these four were going through before they became professionals. Gillette does not show off their razors very often in this commercial as it would detract from the purpose of the commercial. Like Under Armor’s ad, Gillette pushes the motivation factor as well but with more relatability. At the beginning of the commercial, all four are telling the audience struggles in their personal lives. The part to shook me was when Ning Zetao was dropped in a swimming pool as a toddler and following that clip was a coach yelling at him as a teenager. This impacted me because of how relatable that segment was with many other people’s upbringing. In the commercial, it shows the four athletes struggling during their training sessions by them getting injured. The message Gillette is trying to send here is that famous athletes are no different than regular people. The difference between the athletes and regular people is that the athletes fought through the hardships they were faced with. The name of the commercial must imply that the road to becoming perfect is not without any endeavors as shown throughout the ad. At the end of their training sessions, all four athletes were shaving with Gillette safety razors. The timing was perfect here because after the rigorous training they went through, they all came back

Show More
Related

Ethos And Rhetoric Techniques Used In Mike Jordan's Advertising

134 Words | 1 Pages

First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

Read More

A Rhetorical Analysis Of Nike

597 Words | 3 Pages

And then it quickly shifts to an image of a man running on a mountain which seems like a volcano, a strong lighting lashes through the sky and hits the red ground (adventurous task) which ignites the emotion of fear. The next scene has two people running through a rocky blue cave, which has its pieces falling down to the ground, heading to a bright opening as if they are trying to reach their goal. The camera shifts and shows a large view of the mountain . there is a scene where a man is running toward a very enormous gate that opens to show us an immense twisted maze puzzle next it shows us the components of Nike+ products. Later in the ad, athletes are found going through hard obstacles, but there not giving up, and the names of the athletes in the advertisement are being displayed each with its character.

Read More

Nike Rhetorical Analysis Essay

1846 Words | 8 Pages

To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

Read More

Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More

Google Rhetorical Analysis

746 Words | 3 Pages

All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.

Read More

'Gatorade Ad Analysis: Be Like Mike'

813 Words | 4 Pages

In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

Read More

A Rhetorical Analysis Of Victoria's Secret

948 Words | 4 Pages

Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s

Read More

Rhetorical Analysis Of Gatorade

702 Words | 3 Pages

There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.

Read More

Logos And Ethos In Commercials

246 Words | 1 Pages

While there isn’t much logos or ethos embedded within the commercial, there is an immense amount of pathos happening within this commercial. The directors choice of music, actors, and scenes all play an important factor to creating good pathos within this commercial. It may be a lot of work to put this much detail into a minute long commercial, but in the end, all of the decisions that the director chose to make creates a more enticing and very moving commercial. Music plays a huge role in anything, especially in commercials. A person might not directly recall what was playing but it sets an underlying tone throughout the entire commercial.

Read More

Gatorade Ad Analysis Essay

578 Words | 3 Pages

In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

Read More

1920s Advertising Analysis

1929 Words | 8 Pages

However, advertising has only been a major component of the American business scene for the past hundred years. It was during this time in the 1920s that the ad industry saw a major boom that launched it into prominence on the American stage as a crucial part of

Read More

Jordan Brand Ad Analysis: It's Not About The Shoes

797 Words | 4 Pages

When looking at the visuals of the ad we see athletes running up and down a basketball court, hitting baseballs, shooting a basketball, catching touchdowns, and hitting a punching bag. Accompanying these visuals we here the narrator’s words and can understand the qualities these athletes possess, and how their actions have led them to become legendary. For example, we hear the narrator say for the baseball scene that “It’s about having the courage to fail.” According to the advertisement, the audience is to understand that acting courageous and having courage are necessary to become a legend. The audience is supposed to know that having the courage and acting brave is important to have if one wishes to become legendary.

Read More

Examples Of Rhetorical Analysis

780 Words | 4 Pages

No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.

Read More

Nike Equality Adisement Analysis

1255 Words | 6 Pages

LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their

Read More

Semiotics In Gillette Adverts

839 Words | 4 Pages

In the case of Gillette, the concept was male grooming. In recent years, the male grooming has gained significance, especially with the rise of metrosexual men. Brands are capitalizing on the shifting perspectives regarding male grooming to market products that a metrosexual man would want to purchase. The Gillette advertisement aims at creating awareness about its new shaving razor, “Gillette Body”, which offers unparalleled shaving experience. The razor is the first of its kind because it is specially built for male body terrain, which is uneven and tough.

Read More

More about Visual Analysis Of Gilleette Ads

Related Topics

Open Document