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Voyeuristic One From The Clothing Brand American Apparel

699 Words3 Pages

In the following essay I will explore the theme of voyeurism and how it is portrayed in advertising. I will question can it be considered exploitative of women and in return blur the lines of ethical and moral boundaries. Voyeurism is defined as, the practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity (Oxford Dictionaries, n.d), day to day it's not a term commonly used however I believe the different forms of the practice to be popular especially in advertising. To demonstrate the use of the practice, I will reference relevant advertising imagery I believe to described as voyeuristic one from the clothing brand American Apparel and the other a fragrance ad by Tom Ford. One of which was …show more content…

Is the reason as to why women are being portrayed in such a way a reflection on how many women are actually in the industry, the product their trying to sell and also research the history of how women have been portrayed for many years. I will determine this by referencing case studies, practitioner research and academic writing who investigate the rise of sexual objectification of women, the views of people who are exposed to this and the correlating effects this has, for example, social …show more content…

2001) Other research reported that 60 percent of music videos deal with sexual feelings or impulses (Gruber, E and Grube, J.W, 2000; Soley and Kurzbard,1986). This research shows the rise in sexually explicit content, sex has become more explicit; more models have appeared in the nude and more images of couples have suggested intercourse. From the mid 1960s through the early and mid 1990s, there were significantly more overt portrayals of women as sex objects(Henthorne, T.L and LaTour, M.S.

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