Problem identification of Walkers and AMV BBDO:
Until now the brand's marketing approach has not delivered a sustained uplift. In order to improve sales, they want to encourage consumers to eat crisps with their sandwiches during lunch time. Based on research British people like the idea of having a packet of Walkers crisps together with their sandwich. But less than one out of ten actually eats crisps at lunch. Changing the consumer's vision to one that says sandwiches and crisps belong together at lunch time and the fact that crisps weren't sold next to sandwiches in stores are the main issues.
The business problem is that the major retailers weren't positioning Walkers in the sandwich aisle. So although time-poor lunchtime shoppers were
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These events give people a chance to try a product, ask questions about it and participate in some way that makes them feel a part of the brand. This can be achieved by blending physical and digital experiences together, so that the participants are encouraged to play apps and games, have their photos taken or ride on a virtual reality car and bike simulators. The purpose is to reach people on multiple levels (emotional, rational, psychological) so that they walk away from the event remembering what it was like to touch, taste, and feel the product rather than just reading about it. Promotional marketing can take many forms, it can be targeted at businesses, to retail and wholesale companies or it can target the end consumer. Consumer promotions can be executed by using reward loyalty programs, giveaways, special offers, product sampling as well as point of sales