Walmart has done exceptionally well during an economic recession as consumers begin to have less money in their budget to spend they turn to looking at how can they save money. This is where Walmart comes in to play, as Walmart carries a reputation of being the cheapest outlet to purchase home goods (Gross, 2008). As the economy recovers and the budgets begin to expand, consumers will continue to buy their basic needs from Walmart but begin to splurge on amenities like coffee shop drinks as opposed to buying coffee grounds from discount stores like Walmart (Gross, 2008). The strategy that they imposed to garner consumers to shop at their discount superstore will not last once the recession secedes. As the consumer base continues to grow as