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Walt Disney Research Paper

1778 Words8 Pages

The Walt Disney Company prides itself in their commitment to excellence, creativity and innovation to provide a beloved brand worldwide utilizing the latest technology. As the company wishes to be a leader in global entertainment, this paper will seek to understand how they accomplished meeting that primary goal while still meeting the expectations required by the various nations the company expanded to. The company now has established itself in more than forty countries with six resorts around the globe. This research paper will evaluate the global strategies behind the Walt Disney Company that had to navigate cultural differences when expanding beyond our U.S. borders. It will also analyze Disney’s strategies in communication, technical, …show more content…

They state, “Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (Disney 2017a). The company has chosen to focus on increasing their customer base by appealing to consumers around the world. Disney does this by directing their efforts towards incorporating experiences with their products and services.
Disney started out as a small cartoon studio pioneered by Walt Disney in 1923. (Disney 2017b). Over the course of the last 93 years, the corporation has expanded beyond traditional media to incorporate more modern, digital technologies. While they may have started as a small studio, they have since grown into including consumer products, parks and resorts, and have acquired many media networks branching into television, cable, radio and internet sources. We know many of them including Lifetime, A&E, ABC, ESPN, and (of course) Disney …show more content…

However, in spite of its success in Europe, the company is financially challenged reporting losses more years than not. To help improve profitability, Euro Disney tried to approach more softly to the French culture and attitudes rather than using an abrupt American approach. This has helped turn the perception of Euro Disney in a positive direction from the French people in recent years. However, despite a more positive turn of cultural acceptance, Euro Disney has had to implement two recapitalization plans in Disneyland Paris’ history to aid in financial stability and growth. (Disney

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