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Walt Disney Research Paper

1778 Words8 Pages

The Walt Disney Company prides itself in their commitment to excellence, creativity and innovation to provide a beloved brand worldwide utilizing the latest technology. As the company wishes to be a leader in global entertainment, this paper will seek to understand how they accomplished meeting that primary goal while still meeting the expectations required by the various nations the company expanded to. The company now has established itself in more than forty countries with six resorts around the globe. This research paper will evaluate the global strategies behind the Walt Disney Company that had to navigate cultural differences when expanding beyond our U.S. borders. It will also analyze Disney’s strategies in communication, technical, …show more content…

They state, “Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (Disney 2017a). The company has chosen to focus on increasing their customer base by appealing to consumers around the world. Disney does this by directing their efforts towards incorporating experiences with their products and services.
Disney started out as a small cartoon studio pioneered by Walt Disney in 1923. (Disney 2017b). Over the course of the last 93 years, the corporation has expanded beyond traditional media to incorporate more modern, digital technologies. While they may have started as a small studio, they have since grown into including consumer products, parks and resorts, and have acquired many media networks branching into television, cable, radio and internet sources. We know many of them including Lifetime, A&E, ABC, ESPN, and (of course) Disney …show more content…

However, in spite of its success in Europe, the company is financially challenged reporting losses more years than not. To help improve profitability, Euro Disney tried to approach more softly to the French culture and attitudes rather than using an abrupt American approach. This has helped turn the perception of Euro Disney in a positive direction from the French people in recent years. However, despite a more positive turn of cultural acceptance, Euro Disney has had to implement two recapitalization plans in Disneyland Paris’ history to aid in financial stability and growth. (Disney

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Many multinational corporations have grown to different areas of the world, creating the ability to facilitate and distribute a product or service within a particular area. Disney, being a big company and having expanded, is seen in different countries around the world. Disney is one of the largest multinational corporations and is now located in China, Japan, France, Florida and Hawaii. Within the last year, Disney had generated about $45 billion, and is expected to increase (http://www.ncl.ac.uk). Disney has also increased itself by shipping out its products internationally to give everyone the experience of Disney.

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EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

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Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.

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By that time, “Disney” was already a household word and a multi-billion dollar entertainment empire. At the time of his death, Disneyland, located in Anaheim, California was only eleven years old, but was a huge success. In 1971, The Disney Company began designing what is now Walt Disney World in Central Florida. There are now 35 Disney-owned and operated theme parks around the world, including Europe and Asia.

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Recommendation The below recommendations are based off on the possible risk factors that Walt Disney could face in the course of its business. The first is recession; it is anti-business, regardless of the company’s line of business. There is little or nothing that companies like Disney can do to prevent economic recession, and they cannot stimulate the economy single handedly, but they can turn their deficit to profit, as the economy recover.

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