ipl-logo

Warner Bros Research Paper

1965 Words8 Pages

1.0 Introduction
The organisation that is chosen is Warner Bros. Entertainment Inc. This paper will consist of several sections. Several sections include an overview and the background story of the Warner Bros. Entertainment Inc., Warner Bros. Entertainment Inc.’s ownership structure, a study of the different mergers of Warner Bros. Entertainment Inc. and last but not the least, Warner Bros. Entertainment Inc.’s concentration strategies.
2.0 An Overview and the Background Story of Warner Bros. Entertainment Inc.
2.1 An Overview
Warner Bros. Entertainment Inc. is a part of Time Warner Company that has been a vanguard in the entertainment industry. It has been entertaining the world by producing various entertainment including but not limited …show more content…

Entertainment Inc. is a worldwide company with approximately 5,000 to 15,000 workers in North America and approximately 2,000 workers overseas. (Warner Bros., n.d.)
2.2 The Background Story
Warner Bros. Entertainment Inc. was founded by four brothers. They are Albert, Sam, Harry and Jack L. (Warner Bros., n.d.) According to Stephens and Wanamaker (2010), in 1903, Albert Warner, the second eldest sibling, stumbled upon a nickelodeon. He was captivated by the silent films in the nickelodeon; he had decided to start a motion picture business. To his surprise, his other brothers were thinking about the same thing as he did. The first equipment that they managed to get their hands into was a Kinetoscope that they bought from a friend.
2.3 Early Years
In the year of 1903, the four brothers travelled around to show their films in rented halls. They collected enough money to open a shop known as the Cascade Theatre. Not long after, they created the Duquesne Amusement Supply Company to distribute films. In the year of 1918, they produced the film “My Four Years in Germany” and the film made enough money for them to buy a studio at the West Coast. (Stephens and Wanamaker, …show more content…

merged back in 1960s. DC Comics was acquired by Steve Ross approximately the same time when he purchased Warner Bros. (Warner Bros., n.d.)
4.6 Lorimar Telepictures
In 1989, the company purchased Lorimar Telepictures. (Warner Bros., n.d.) Based on the agreement that they had, Warner Bros. paid approximately $ 660 million for Lorimar Telepictures’ stock and $ 550 million for their debt. (Fabrikant, 1988)
4.7 Time Inc.
According to Norris (1989), when these two companies were combined, they created the biggest media and entertainment conglomerate known as Time Warner, Inc. The company’s worth in stock market was $ 15.2 billion with revenue of $ 10 billion per year.
4.8 New Line Camera
New Line Camera became a part of Warner Bros. in 2009 after being independent for more than 40 years. (The Guardian, 2008) This merge is made in order to enhance the performance of the films, to keep within the budget and improve the margins. (Hau, 2008)

4.9 Castle Rock Entertainment
Castle Rock Entertainment was purchased by Turner Broadcasting and they ended up being a part of Warner Bros in the year of 1996. It is now a subsidiary of Warner Bros. Entertainment. (CLGWIKI,

Show More
Related

The Merger Of Comcast-NBC Universal Cable

413 Words | 2 Pages

Comcast-NBC Universal on the other hand, is the fusion of three distinct organizations; Comcast Cable (founded in 1963), the National Broadcasting Company (founded in 1939) and Universal Pictures (founded in 1912), who were formed into a singular corporation in April 2013. Much like its rival corporation Disney, Comcast-NBC Universal is divided into similar divisions including television, theme parks and resorts and motion pictures. In contrast to Disney, Comcast-NBC Universal seeks to aim beyond the mainstream family market and creates media which appeals to all demographics. Examples of this include their animation division, Illumination Entertainment producing kid-friendly hits such as Despicable Me, their theme parks which gravitate towards families with older children and NBC’s primetime

Read More

Cineplex Entertainment Essay

1328 Words | 6 Pages

With the help of the results, Cineplex executives were able to differentiate the valuable group of customers. Cineplex was not individually attached to the customers and it was being challenging for Cineplex to target consumers for specific movies and special events. It became the mission of Cineplex executives to link box-office and concession purchases to a specific customer to create

Read More

United Independent Broadcasters, Inc.: The Columbia Broadcasting System

611 Words | 3 Pages

CBS Corporation, in the past (1928– 74) Columbia Broadcasting System and (1974– 97) CBS Inc., real American broad communications organization that works the CBS national radio and TV stations and that incorporates the Simon and Schuster distributing gatherings and the Showtime link arrange, among different property. The organization was fused in 1927 as United Independent Broadcasters, Inc. Its name was changed a year later to Columbia Broadcasting System, Inc., and in 1974 it embraced the name CBS Inc.

Read More

Essay On The Role Of Entertainment In The 1920s

1006 Words | 5 Pages

The first documentary, “Nanook of the Noah,” was produced in 1922. Meanwhile, the 1920s were the prime years for Broadway. Over fifty new musicals opened each year, including Sally by Jerome Kern and No, No, Nanette by Vincent Youmans. (Scott) However, the rise in popularity of films in the 1920s would not have been possible without the actors.

Read More

Compare And Contrast World War Two Technological Advancements

1104 Words | 5 Pages

World War One and World War were separated by twenty-two years which is a short period of time. During these twenty-two years massive technological advancements occurred as countries were fueled by militarism and wanted to be the strongest nation in the world. In World War One dropping bombs was unprecise, and the barely hit the mark, in World War Two however dropping bombs could be done more precisely. It is the same with communication and war crafts. The biggest difference between World War One and World War Two was the technological advancements in weaponry, communication, and aerial and naval war crafts.

Read More

Disney's Vertical Integration Case Study

247 Words | 1 Pages

By keeping production of new television shows within the company, there

Read More

Crown Casino Strengths And Weaknesses

197 Words | 1 Pages

The next section explains the main strengths, weaknesses, opportunities and threats godfather should know Strength • Part of the big entertainment company

Read More

Coach Gucci Research Paper

981 Words | 4 Pages

The company is worth about three and a half billion

Read More

Marvel Research Paper

936 Words | 4 Pages

Marvel is now about to enter into Phase 3 of their highly lucrative Cinematic Universe, and also has expanded by launching 2 other universes. This has forced DC comics after their hugely success Dark Knight Franchises to also contend by launching its own Cinematic Universe. However, Marvel have not enjoyed success with their Agents of Shield series so much so that it has tainted the Avengers Brand. Disney acquired Marvel Entertainment for $4 Billion in 2011 and Marvel LLC retains a of just over $10 billion making it the largest Comic Books company

Read More

Comcast Marketing Mix

380 Words | 2 Pages

Comcast is the largest internet provider in the world. Comcast is split into two businesses Comcast Cable and NBCUniversal. Comcast has 5 segments total which the film entertainment segment provides fourth most in revenue and operating income. We will be analyzing Comcast’s film entertainment segment. Comcast currently has the 3rd most market share with 14.9%, which is behind Walt Disney Company 19.3% and 21st

Read More

Mtv Swot Analysis

1604 Words | 7 Pages

The Company operates through two branches. The first branch is Media Networks while the other branch is Filmed Entertainment. The Company's Media Networks branch provides entertainment content and related brand products for advertisers, content distributors, and retailers. The Company's Filmed Entertainment branch produces, finances, acquires, and distributes motion pictures, television programming and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Animation, Insurge Pictures, Nickelodeon Movies, MTV Films and Paramount Television

Read More

Hollywood And The Movie Industry In The 1920's

1021 Words | 5 Pages

The Warners were soon relieved of all financial worries, and consequently began to grow into a major motion picture studio that is still a dominant movie incorporation in today’s society (Warner

Read More

Essay On The Ethical Issues At Walt Disney Company

708 Words | 3 Pages

The Disney’s acquisition was not only about movies of Marvel though, Disney also had planned to use Marvel’s vast library of superhero characters in every part of its business from theme parks to television shows

Read More

Pixar Merger Analysis

2869 Words | 12 Pages

Since 1995, the studio has produced 14 feature films, the majority of which were successful financially making more than $8,6 billion worldwide, and also have obtained good critics from knowledgeable individuals. Especially 13 films are within the 50 animated films with the highest gross income. The studio eventually made an IPO in November 1995 in NASDAQ, with 6,9 million shares.

Read More

Value Chain In The Movie Industry

848 Words | 4 Pages

Movie industry consist of different types of firms throughout the product value chain. This market includes: famous movie studios such as Walt Disney and Colombia pictures, independent production companies like Sony pictures entertainment and Warner Bros pictures, independent distributions such as 20th Century Fox, and major national exhibitions such as Cinemark and AMC. In the United States each part of value chain in the movie industry is separate and integration between distributor and exhibition is not allowed. “Vertical integration between distributors and exhibitors is prohibited under the 1948 United States v. Paramount Pictures decree.”

Read More

More about Warner Bros Research Paper

Related Topics

Open Document