When you're in private practice as a licensed mental health counselor, you have to market yourself to ensure that you have clients. You can't rely on referrals or word of mouth for a thriving practice. It's important that you're constantly finding ways to market your practice in unique ways that will help you stand out from others. These are a few free ways to market your practice.
1. Free Trials
There are many Internet directories that cost to join and advertise your practice, but many of them have free trials. It could be 7 days or 14 depending on the platform. At the end of the trial, you'll have to decide whether it'll make sense to hold onto the subscription or not. For this to work, you'll need to ask clients where they found you. If you don't see any results from the trial, move on to another directory until you find one that works.
2. LinkedIn for Connections
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Expand your network beyond medical doctors and other counselors. Have a clear description of what you do, so people can find you during a keyword search on the platform. You'd be surprised to find that many people search for professional services as well as counseling on the platform.
3. Blogging
While hosting a website isn't free, it's a minimal cost for hosting as well as the domain each year. Once you have a website, it's not enough to have your services and ways to contact you. The website should have a blog where you can use keywords to rank in the search engines. Blogging is free to do, and it'll help Google and other search engines place you in front of your potential clients. Clients are often uneasy about contacting a counselor without knowing anything about him or her. With a blog, they can get a sense of whether you'd be a good fit.
4. Writing in Other