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Essay on e commerce in india
Comparing online shopping vs
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More handpicked essays just for you.
Essay on e commerce in india
Comparing online shopping vs
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time.
The article also provides a conclusion that shows that out of all three factors convenience and product type were the most influential when it comes to consumers making their purchases from online. The scholarly incites of this article are due to Kuan-Pin Chiang, Associate Professor of Marketing at Long Island University, and Ruby Roy Dholakia, Associate Professor of Marketing at University of Rhode Island. Between the two authors and all of their prior years of professional research, they were able to build an article that provided proof showed why the internet sales market is on a rise and why it should be expected to grow with time. This article will be used to emphasize how factors of convenience, product type and product pricing are helping to change the way consumers receive their desired purchases, and depict if the consumer chooses to shop online or buy in
The assumption is that the average demographic of consumers would be 25-40 years old, Male of gender and live in metropolitan suburbs. This is important to know as many people are using online shopping more and the older some becomes the easier the interface needs to become. To assist in evaluating the website, two demographics were used to evaluate the website. The first reviewer is a male, secondary student whom lives in the country and is aged fifteen.
14 Background The E-commerce industry in today’s scenario is ever-growing.
Methodology The online survey created through Qualtrics is to measure the online attributes retailers need to satisfy female generation Z shopping experience. The questions put together were modified to answer questions for the product. Asking different kind of scale and open-ended questions. With the help of my mom, a teacher at the Llano Highschool, my freshman year college cousin and her friends from San Angelo State, the survey was sent to them and dispersed through email and text.
Background For the past few years, internet has been greatly used in the field of marketing. Consequently, a window of opportunities has been opened for marketers worldwide. Through internet, one can possible exploit various opportunities such as; online retail store, public relations, customer service, branding and advertising. Internet also provides great opportunities for retailers who operate online (Hanson & Kalyaman 2007). The retailers sell large amount of product and services thus increasing their business profit.
It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place. Figure 15: Real disposable income in India Technological: The boom of the internet age which made online market possible in the first place has now started to penetrate deeply into the masses, improving the scope of the industry by the day. Internet enabled cellphones running on Android and Windows OS are available at affordable rates for all socio-economic classes in the country.
It has been researched that Generation Y consumers are spending their time surfing and shopping online (Anderson, 2001 retrieved from: Martin, C., Turley, L., n.d.). Most of the participants enjoyed shopping in their spare time and were thus more likely to purchase impulsively. In other words, these consumers can be very impulsive once in the store (d’Astous, Maltais and Roberge, 1990 cited in Martin & Turley, n.d.). Furthermore, they have a more positive feeling towards fashion consumption and thus are likely to spend more on impulse buying (Gardyn, 2002; Ma and Niehm, 2006 cited in Martin & Turley, n.d.). Only three participants did
It is normal for our society today to treat online shopping as a ‘trend’ and accept that the action is a good thing. We are influenced by our peers and we do things to unconsciously satisfy the people around us. With millennials having the power to change the current trends, it is no wonder why a lot of teenagers use online shopping. Not only does it spread widely all over the world, but there are also certain factors that encourages the people to frequently use online shopping.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Now today’s the trend of online shopping is growing up very fast. Users have now the facility of shop everything what they want without going outside to stores and super markets. 2. Benefits for Students Studies You are a student and you miss the lecture.