ipl-logo

Virgin Group Organisational Objectives

764 Words4 Pages

Virgin Group is a world leading investment group which is founded by Richard Branson. It engages in businesses of financial services, travel, leisure, health and wellness, mobile telephones, music, holidays and entertainment. Although its headquarters is located in London, United Kingdom but the businesses are operated internationally in over 50 countries. (Virgin, 2015) Thus, the role of managers is vital as they need to guide subordinates towards accomplishing goals to ensure the sustainable operation of Virgin. Planning, organizing, leading and controlling are the four functions of management which is used to describe managers’ jobs and how they should perform their roles.
Planning requires setting goals, establishing strategies and developing …show more content…

These functions has provided a guideline to classify the activities of managers to establish organizational objectives. Therefore, the main reason Virgin Group success as one of the world’s well-known brands is it fully performs the four management functions. There are many skills and knowledge can be learned from the management team of Virgin Group.

Reference lists
Carpenter, M., Bauer, T, & Erdogan, B. (2015) Principles of management [online]. Flat World Education. Available from: http://catalog.flatworldknowledge.com/bookhub/5?e=carpenter-ch01_s03#carpenter-ch01 [Accessed 30 October 2015].
Lowe, R. (2015) The 5 secrets of motivation from virgin group. Available from: http://theundercoverrecruiter.com/virgin-branson-motivation [Accessed 4 November 2015].
Rose, G. (2012) Delta and Virgin Atlantic to form strategic partnership. Available from: http://www.virgin.com/travel/delta-and-virgin-atlantic-form-strategic-partnership [Accessed 1 November 2015].
Virgin (2015) Home. Available from: http://www.virgin.com [Accessed 30 October 2015].
Virgin Active Health Fitness & Racquets Limited (2013) Directors’ report and consolidated financial statements 31 December 2013. United Kingdom: Virgin Active. Available from: file:///C:/Users/Dell/Downloads/Virgin-Active-2013-Report.pdf [Accessed 5 November

Show More
Related
2218 Words | 9 Pages

In summary, the insights gained from these analyses indicate that Virgin Australia needs to adapt its services to meet changing customer expectations, prioritize sustainability and technology, ensure financial sustainability, reduce environmental impact, collaborate with the government, adhere to regulations, and maintain ethical business practices. These findings inform the repositioning strategies required for Virgin Australia to remain competitive and sustainable in the dynamic airline

Read More
707 Words | 3 Pages

Out of the four functions of management, Vancity appears to be doing the controlling function the best. Controlling requires the process of measuring performance and taking action to ensure desired results. In Vancity’s case, they did just that. After being able to keep its employees healthy and happy, Vancity were disappointed to know that the company needs to take action in order to earn the results they want. For example, the co-operative surveys employees annually, and for three consecutive years, they did not meet its targets for employee engagement, which is caused by workforce and budgetary reductions.

Read More
935 Words | 4 Pages

Motivation, a reason that can drive someone to go on mission. But there Someone 's motivation can range from all sort of things such as Farah Ahmedi 's cause which is to escape a warn torn city safely with her mom, Stanley Pearce 's reason is to strike it rich in the gold mines, and Walt 's being to save Loren 's soon to be claim from robbers. In this article you will learn what can motivate a person to go on a mission or achieve something. Let’s look at Stanley Pearce 's motivation first. Stanley Pearce

Read More
2186 Words | 9 Pages

Nevertheless, the company has been successful over the past few years and future stance is favorable. Some of the key success factors of Virgin Australia are heap flights to major destinations, best quality, innovativeness, good flying records, strong brand image etc. However, the company has been unsuccessful to draw attention of the corporate customers

Read More
991 Words | 4 Pages

No matter their perceived abilities or geographic locations, all learners can access resources, experiences, planning tools, and information that can set them on a path to acquiring expertise unimaginable a generation

Read More
3992 Words | 16 Pages

Virgin Australia (Theory in Action) Group-6 Amit Boro PGP14005 Ganeswar Miniaka-PGP13087 Lokesh Kumar-PGP14028 Praveen Kumar-PGP13041 Rahul Kumar Pakhale-PGP14037 Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey. It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and

Read More
820 Words | 4 Pages

Sub-summary The leadership approach shapes the organisational structure and effects the business culture. Consequently, the analysis of the leadership style at the Virgin Atlantic Airways clearly reflects the contemporary leadership transformational theory. Action-oriented chairman reached high employees’ commitment by applying family atmosphere and generous reward system in the company. Therefore, obviously, that Branson wants the employees to bring the personalised attitude to clients.

Read More
430 Words | 2 Pages

Over the past 47 years, Prince Sports have validated themselves in this competitive niche market through effective innovation and design. From brands such as Prince (tennis,squash and badminton) to Ektelon (racquetball) and Viking (platform/paddle tennis), Prince Sports have had a tremendous impact on the game of tennis and have introduced a new face, craftsmanship, and design to tennis. Even with copious competitive advantages, they continue to hit obstacles which calls into the question:how can Prince Sports continue to have a competitive edge and hold a large market share? In this short paper, I will discuss what strategies have been implemented over the past few decades that have allowed themselves to be one of the leading industries.

Read More
866 Words | 4 Pages

Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .

Read More
1545 Words | 7 Pages

(Franz 2014)The strategic decisions encloses the feasibility of cooperative strategy – which enables them to form various partnerships with other members of Star Alliance, including partnerships within different segments of the Lufthansa group, and from its subsidiaries. This cooperative strategy allows collaboration of combining talents and resources with partners and alliances in order to provide quality customer service. (Franz 2014) Lufthansa’s strategy includes focusing on profitable growth, at the same time, maintaining their corporate structure development and upholding their key values.

Read More
3370 Words | 14 Pages

The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

Read More
2049 Words | 9 Pages

Decentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of

Read More
2053 Words | 9 Pages

In the movie titled “The Pursuit of Happyness”, there was a problematic family living in San Francisco in 1981. The main character, Chris Gardner worked as a salesman invested his entire life savings in portable bone density scanner to support his family including his wife Linda and a five years old son Christopher. However, Chris’ business is not doing well and his wife was forced to work. Day after day, Linda was suffering and she always quarrelled with Chris and blamed him didn’t play the role as a responsible father and a good husband. Luckily, this was not the end for Chris.

Read More
1465 Words | 6 Pages

Individual Reflective Paper Introduction Leadership, a controversial concept, has been studied for centuries. Scholars who study leadership have argued with the insight of leadership for many decades and finally promote a wide range of understandings of it. This course “values and leadership” introduces the basic principles and concepts about leadership, and provides us with some conceptual knowledge and practical approaches to be an outstanding leaders. I chose to take this course because I am interested in the topic about leadership.

Read More
1304 Words | 6 Pages

As mentioned above, there are five tasks of management that should be accomplished in a daily work routine. Those are planning, organizing, staffing, directing and controlling (Koontz and O’Donnell, 1976). Notwithstanding that some theorists, such as Richard Steers (1985) and Mason Carpenter (2009), highlight only four of those, planning is always considered to be the first and main function of management. It is an activity that involves choosing a strategy to accomplish the objectives of the organization, using the resources effectively and efficiently (Olum, 2004). To make a good plan, a manager should follow the essential steps of planning, which are setting goals, identifying the threats and opportunities of the organization, developing a plan for achieving the goals, and finally evaluating it and reviewing (Gamache, 2008; Duncan,

Read More

More about Virgin Group Organisational Objectives

Related Topics

Open Document