What Are The Key Features Of A Positive Approach To Health

The lifestyles of people in the UK present a serious threat to their health, the people who are at most risk are the more disadvantaged groups, such as people with low socio-economic status. The Current trends have suggested that people are better off financially take on board health messages and adopt healthier lifestyles and those people from disadvantage groups . The improvements seen in young people’s behaviour suggest that they may take a more positive approach to their health as they grow older. It is reported that 66% of the adults are not meeting recommended minimum levels of activity; 70% people do not consume the recommended daily amount of fruit and vegetables; 26% of the population are obese; with 21% of the population are smokers;

a persons ability to compleate a task and how a person is able to acheive their goal is one of the main features of this model this is known as "self efficiancy" (Bandura, 1997). BANDURA, A. (1997). Self-efficacy: The exercise of control, New York, W.H. Freeman & Co. the beliefs about a persons actions are further suppilimented by stimuli which is refered to as "cues to action" which will then trigger actual adoption of behaviour. the Perceived threat is a person’s ‘readiness’ to take action, this is known as "percived suseptabilty or vunrability" . (percived benifits) this is when a persons sees a threat and then decides to take action, this is because the peron can see the consiquenses that could arise if they dont act on the threats. therefor the percived costs out weigh the negative consiquences. another component of the (HBM) are external factors which include media health campaigns that can also trigger and maintain a persons positive behaviour (Nisbet & Gick, 2008) therefor the person must feel vunrable and feel that their is a threat to their health before any changes in their behaviour can be made. in order for a persons behaviour to change, the person people must feel personally vulnerable to a health threat, the person has to have self efficacy in order to maintain any new behaviour. however when a person sees that adopting a healthy behaviour, when the threat is not as serious, the person is unlikly to adopt the new behaviour (Conner & Norman, 1996). However, the (HBM) has been critisised for being inadiquate because of the lack of understanding and intervening in to human behaviour. because their has been insufficient attention to the social norms and expectations of people and the choices and the routines of human behaviour. the (HBM) also fails to recognise how a