Executive Summary Shopify, a prominent Canadian e-commerce platform, faces a critical alignment issue between its sustainability efforts and corporate goals. This misalignment is evident in the minimal allocation of revenue towards its sustainability fund and the lack of oversight on the sourcing practices of its customers, which is detrimental to environmental sustainability. The company's mission, "to make commerce better for everyone," emphasizes stakeholder satisfaction without directly addressing financial objectives. However, Shopify's current approach to sustainability does not adequately support this mission. To address its sustainability alignment issue, Shopify is considering three alternatives: increasing its sustainability fund
The SWOT analysis reveals that the major factors that influence the sustainability of the company are related to price, supplier sustainability, economic factors, and awareness. Since the company has continued to experience growth and the brand loyalty is strong even when faced with increasing entrants, Lululemon is attractive overall. However, there are some opportunities that Lululemon should consider exploring to help ensure that sales do not begin to decline and prevent the competition from gaining market share. Also, threats can become opportunities (shift to American manufacturers) and opportunities can become threats (technology use by large athletic apparel companies could benefit others and hurt Lululemon).
Sustainability is the practice of running a business in such a way that it has no negative impact on the environment, community, or society (Spiliakos, 2018). The goal of sustainability should be to have a positive impact on the world and to demonstrate the positive impact that a company has on the environment and society.
Sustainability falls under a broad range of topics for companies nationwide. These companies are being held responsible for reducing consumption of scarce resources, finding ways to not harm our environment, and ensuring sustainable supply chain management (Crittenden, Crittenden, Ferrell, Ferrell and Pinney, 2011). A few other things that companies must worry about is the consumers concerns about sustainability, global economic stability through sustainability, and managing their business processes to protect the natural environment (Crittenden, Crittenden, Ferrell, Ferrell and Pinney,
This day and age, change has become the new norm that shapes and develops the business world and global economy. A rising topic that has shepherd the direction of innovation is climate change and environmental awareness. The sustainability of a company encompasses their ability to manage social and environmental risks, obligations and opportunities. This concept is important for managers and to understand and implement because of government regulations and potential cost efficiency. In Oregon, there are numerous companies that express the importance of being sustainable.
Moreover, the company has established a dedicated Emergency Operations Center that coordinates with government agencies and non-profit organizations to provide timely assistance during crises. Additionally, Walmart has recognized the importance of environmental sustainability. Walmart has implemented various initiatives to reduce its carbon footprint and promote eco-friendly practices. In 2005, the company launched its Sustainability 360 strategy, with ambitious goals to achieve zero waste, operate on 100% renewable energy, and sell sustainable products (Walmart, 2022). Walmart has invested heavily in renewable energy sources such as solar and wind power, aiming to power its operations sustainably.
( Social Responsibility) Furthermore, Macy’s takes accountability for its impact on the world environmentally. As a result, Macy’s has developed a plan to stay committed to sustainability “We will be aggressive in our drive to eliminate wasteful behavior, We will reduce our use of scarce resources in a meaningful way, whenever possible and sensible within the context of our business requirements, Macy’s, Inc. will pursue the most environmentally friendly solution, Macy’s, Inc. will advocate sustainability and renewability with our vendor partners, associates and customers, and We will measure what we do and strive toward quantifiable goals”. (Road to
Auden Schendler’s book Getting Green Done deliberates the solid truths and realities when it comes to sustainability in businesses and corporations. He discloses the need for honesty about the difficulties that could arise when talking about “greening up.” Throughout the book he focuses on corporate sustainability and actually making it real. He uses scenarios from this every day life and job to make it easy to draw conclusions, relate, and understand on a more personal level what he is ultimately trying to do. He initially contacted the Aspen Skiing Company and proposed the idea of using incandescent light bulbs, encouraging that they would save energy, reduce costs, and pay for themselves almost instantly.
Sustainable business is essentially one that operates itself while being environmentally conscience. Sustainable business has become the goal in the modern world for how a business manages itself in today’s society. The purpose of this is to ensure reliability in the purpose, satisfaction, and longevity of the business. Starbuck’s Go Green campaign is an example of this.
Therefore, resulting in higher product exposure to consumers, which would result in an increased chance of those products
, the tide is constantly changing, with people more conscious of what they consume and any company that is unable to keep up with these changing tides will experience a
This likelihood will almost definitely affect consumers and businesses negatively
Furthermore, this paper will discuss some proposed solutions to the current ethical issues facing Walmart that could assist Walmart in its objective of continued growth in an ethical and sustainable manner. One of the major ways in which Walmart was able to grow and out compete its rivals was through its ability to provide retail goods to consumers at prices lower than competitors (Ferrell 407). Walmart ability to keep prices low is based on its ability to secure cheaply made goods from foreign manufacturers while also keeping the wages for its workforce low. The combination of cheaply made goods and a low paid retail staff means that Walmart can pass the savings to consumers which made it a popular retail shopping spot for lower to middle income Americans
Most of the firms now use sustainability report of Wal-Mart as guideline or model for their own report
Vision, Mission Statement "Price Leadership Drives Global Performance" is the Wal-Mart visualization statement. The management of Wal-Mart emphasises on price leadership in every market since pricing strategy is the direct approach to reach performance and attract customers. In order to implement price leadership, they stated "Save Money, Live Better", which remains as relevant now as it was in 1962 by Sam Walton. The mission is that everybody is able to purchase products in Wal-Mart because the stores offers low price products to them.
