Banana Republic’s biggest competitor is J.Crew with the addition of Brooks Brothers and for the purposes of our collaboration, Alexander Wang. These brands carry products very similar to Banana Republic such as casual and dress shirts, sweaters, outerwear, pants, denim, swimwear, sleepwear, shoes, bags, accessories, fragrances and stationery gifts. (Add individual market share here). Competitors have their own strategies and ways to stand out. For example, J.Crew partnered with New Balance to bring a sportswears collection to their store and attract a new customer. Also they are thriving in their social media game, where they are constantly engaging with their employees and customers with Instagram contests, not only for them but for their