Bobylisspro And CHI Comparison

Almost every household owns some sort of hair styling machines that its members need or prefer at home. Among that, there are many people who always want to appear with better hairstyles without spending so much time and money at the salon. In order to fulfill their needs, many numerous brands like Conair, Revlon, Remington and more have introduced hundreds of different types of hair styling machines in the market such as hair trimmers, blow dryers, flat irons, curlers, and etc. Among them, BaBylissPro and CHI can be seen as two of our potential competitors when entering the hairstyling machine’s market. Their products are designed to provide customers quick, professional, and damage- free hair machines, which are close to our hair products.

CHI is one of the foremost brands of Farouk System, Inc, which is based in Houston (chi.com). This brand is well - known for high-quality and professional hair products; and used in many hair salons. To catch up with the trend, CHI has also recently released a product called “CHI AIR Spin N Curl”. Customers will be able to curl their hair just by a push of a button. It works fairly similar to the product mentioned above. For CHI, it uses a different material; the hair will be drawn into a ceramic chamber to create shiny curls (chi.com). And, customers have to curl the hair at a 90° angle (www.qvc.com). Moreover, “the digital temperature display offers easily adjustable temperature settings and a selection of preset temperature settings for each hair texture, creating a customizable styling experience while avoiding unnecessary heat damage” (chi.com). The temperature offering is from 160°F to 410°F (www.qvc.com). For the directions of the curls, customers can control them by pressing a left or right button (www.lovelyskin.com). Whenever the curl is ready, it will signal the users with a beeping sound (chi.com). Furthermore, CHI AIR Spin N Curl machines are created with some safety features such as auto-off after 60 minutes, auto temperature lock (chi.com). Its products can be found in beauty stores (Sally Beauty), department stores (Kohl’s, Macy’s, Bed Bath & Beyond), and numerous online shopping sites including its own site. This device costs $99.99 (chi.com). For promotions, alike with the BabylissPro, CHI presents more at beauty stores to attract more customers. It also has a Facebook page and accounts with Instagram and Twitter to keep customers up to date with its products or events (chi.com). Additionally, it has collaborated with QVC lately, a world leading’s video and e-commerce, to help it spread the word and bring it closer to customers