EyeMazing eyewear is a company based out of Washington D.C. that envelopes the ideas of customer happiness, employee satisfaction, efficiency, and productivity. There are currently one hundred fifty EyeMazing stores throughout the United States, with an average of three stores per state. Through the work of the Chief Executive Officer, Shayna Caine; Chief Information Officer, Richard Hoenes; Chief Human Resource Officer, Izzabella Goodnight; Chief Public Relations Officer, Taylor Neal; and Chief Sales Officer, Kelsey Mineheart, the business EyeMazing has constructed a technologically savvy and budget friendly pair of eye glasses that are suitable for anyone to use. The business has major components such as the recognizable logo, business strategy, and executive management backgrounds. The mission, vision, and logo of EyeMazing all play essential roles in the focus of the company. The mission statement is, “EyeMazing is a medically advanced Ophthalmology organization that is devoted to delivering the upmost, high quality vision care while utilizing the greatest and most enhanced technology in the world to be convenient and affordable for patients nationwide.” The vision statement of EyeMazing is, “our vision for the next five years is to expand globally and …show more content…
The customer targets are anyone who fits the descriptions of: between the ages of birth and death and are in need of glasses, any race or ancestry, any gender, and low to high income. However, EyeMazing is currently only available in the United States, with three stores distributed per state – all located near or in major metropolitan areas. Since EyeMazing glasses average around two-hundred dollars a pair, they are available to those that are on a strict budget. Payment plans and insurance coverage are also optional for those who may need them. EyeMazing is not gender, race, or ethnicity biased and will work for absolutely anyone who is in need of a pair of