Evoshield connects to the world through its growth in safety and performance in sports, helping protect athletes to the fullest so they can be safe while playing sports. Evoshield and other companies use branding to make you want their product by making it colorful or making a good overall product so you know you're getting good stuff. You can talk here about your brand and how companies in general use branding to drive consumer loyalty. Evoshield influences consumers by making them feel protected and safe when playing baseball, covering important places and helping protect athletes from injuries that could affect their future, by using Brand Identity, advertisements, sponsorships, and partnerships. Evoshield uses its motto, mission statement, …show more content…
Evoshield sponsors players, which helps them be financially stable and show their products used by elite performers. they ask players what they think about the products and Tyler Stephenson says, “With the leg pieces that you mold, (I love) being able to customize it to your needs instead of just a generic one-size-fits-all. The chest guard with the wire, it actually gives you support on the sides. One of the coolest things was, I think, the clip, with it being magnetic. There are so many times where you’re all twisted up and you’re trying to get it, but it’s just magnetized and clicks together ”(Evoshield). Tyler Stephenson says he loves the catching gear and how it molds to you, being customizable and it's easy to get on. They use sponsorships and ask them questions to get more and more people to buy the products, as Tyler Stephenson is a well known MLB player. Evoshield regularly goes to high schools and events and sets up a tent where they show their products and sell them so they expand their business through personal connections. Evoshield goes to PG showcases and they talk and connect with the player or parents to influence them to buy. They use the events to show how the products mold to their arms and sell their product to people and show them how it protects