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What Is Sandwich's Target Market

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3.4.1. Geographic

“Take 2” Sandwiches will begin as a local restaurant in Western North Carolina. Geographic segmentation exists in this instance since the restaurant will operate primarily in one region of a state. As the business continues to grow, geographic segmentation will continue to drive expansion by focusing on primarily college towns with large student and professional populations.

3.4.2. Demographic

“Take 2” Sandwiches will focus its marketing efforts on college students, college professors, and professional businessmen/women. The restaurant’s internal décor and flow will be designed to appeal to these types of personalities and tastes. The free Wi-Fi and quiet ambiance appeals as a place to kill time in between classes, but …show more content…

There are many different types of restaurants out there and many different segments today's restaurant court for continued business. The target market for my sandwich shop, “Take 2” Sandwiches, are those "Up and Coming Trendy on the Go Hipsters Seeking a Tasty Healthy Bite to Reminisce about Old Times." In reality the target market are young people such as college students and part of generation Y. My belief is that a good secondary market is business people that yearn for a healthy lunch that won't fill you up, but leaves you satisfied. “Take 2” Sandwiches offers something that many restaurants cannot offer due to the logistical challenges associated with utilizing local farms and businesses to sustain. Coupled with our desire to prepare locally procured foods, the business will employ only the freshest farm to table options available. We believe that this competitive edge will allow us to stand apart once our …show more content…

The goal of the pricing strategy is to mirror costs for similar offering at similar establishments. A sandwich or soup at Panera Bread should have a comparable offering at “Take 2” Sandwiches for a similar price. The goal is to offer reasonably priced soups, salads, and sandwiches positioned somewhere in line with the restaurant’s direct competition. Establishing a price that is too high, given the menu, mandates reasonably priced offerings. Many chain deli operations can offer quality healthy products for under $10; it is essential to keep prices in line with this

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