What Is Sirius Xm Competitive Strategy

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Sirius XM as a successful company, so it absolutely has strengths, weaknesses, opportunities and threats. First, Sirius XM creates a variety of programming to attract different people. For example, sports programming can attract people who like sports; some people can listen to the talk and entertainment programming to relax them. Thus, it means Sirius XM based on entertainment, and it can enlarge more and more people to listen it. What’s more, it is very necessary strategy to merger between Sirius and XM, because there is no other premium radio offering available. However, everything has the other side, Sirius XM has put a lot of weight when it comes to its shares outstanding, so it has to be divided by several shares that were not very good.

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