1. Sirius XM has a number of factors to be affected by in the in-vehicle radio entertainment industry. We will look at how the industry structure has shaped up by using the Michael Porter’s Five-Forces model of analysis – a) Threat of new entrants – The threat of new entrants is relatively less than compared to most entertainment and programming industry. For beginning operations the entrants would have to spend hundreds of millions of dollars to launch satellites, for broadcasting signals, arrange
Sirius XM Case Questions 1. Sirius XM has been very successful in the market. Many people use them today while they are driving in the car or working on the internet. Sirius XM has some strengths, but it also has some weaknesses. Sirius XM’s strengths are the suppliers and buyers. However, the weakness is the variety of substitute products. The suppliers for Sirius XM would be the people manufacturing the dashboards in the cars, the use of satellites, and different broadcasting channels.
The limited successes of XM and Sirius as corporate rivals and the unrealized success of Sirius XM as a single entity have been a cause of concern over the profitability of the satellite radio industry. Given the costly internal resources and dynamic nature of the external environment, it is evident that XM and Sirius have ventured into an unforgiving market where penetration and retention of listeners has been more difficult than first perceived. With a mission to deliver diverse programming that
The newly combined companies, which are AT&T and DIRECTV, the largest pay TV provider in the United States and the world will offer millions of people more choices for video entertainment on any screen from almost anywhere, any time. AT&T and DIRECTV have came together to bring customer the best of both worlds: outstanding entertainment, the coverage and reliability of the AT&T wireless network, and great value on video, high-speed Internet, and wireless bundles. Together, company are working
Key Elements & Generic Strategy • The merger of Sirius and XM Radio helped diminish the cost of attempting to one-up each other, limited obligations and enabled the organization to center around acquiring new endorser. • Copy programing was wiped out between the autonomous organizations. • Enabled the combined organization to grow their advances by putting more cash in the quantity of circling satellites. Likewise, before the organizations chose to consolidate, they needed to meet up to make a multi-mark
AT&T closed the deal and bought DirecTV for about $49 billion in July this year. This merger will make AT&T the country’s largest pay TV provider, with more than 26 million subscribers. Why did AT&T agree to pay this whopping price to acquire DirecTV? The answer to this question lies in the problem AT&T was facing with the rising competition from other wireless companies and losing money to cable companies providing phone services. With the fast growing streaming and wireless technologies, more and
Recently, the company purchased DirecTV for an average amount of $48.5 billion in cash and stock (AT&T Inc. Annual Report, 2014). Despite the fact that the pay-for-television market has not completely matured, the deal enables AT&T to expand its video offerings and negotiate content agreements
lot to spend on TV. To others, that is a bargain. Comcast customers pay an average of more than fifty dollars a month for cable TV (Luke). That cost is more than double the cost of just Hulu and Netflix. When people watch commercials for cable or DirecTV they seem to be really good deals; what people miss is the fine print that follows. With Xfinity, the price seems really low at first; however, all of their options require a two-year contract, and the prices nearly double after the first year. When
nature because these fall into the understanding of luxuries or non-necessities. These companies have challenges, and as DirecTV Chief Executive Michael White has pointed out, “There’s a much bigger issue, which is the price elasticity challenge when you’re trying to raise prices when median household incomes are flat, particularly for those making less than $50,000 a year.”(DirecTV) What I have just provided addresses the responsiveness, as our reading on page 415 points out, “Price elasticity of demand
said that knew he could do a better job then they could themselves. Why did you choose to start your career with Directv instead of other sales jobs? • He said that at the time he was actually extremely poor because he had just moved to Reno. He was looking for any job that he could possibly find. • After getting the job Austin saw that he was having a lot of success with selling Directv and was starting to make tons of money. • Austin said that what truly made him stay was that he learned of the
Legal. Since AT&T conducts business both domestic and internationally, it’s important AT&T is aware of the different laws that apply to each of the different countries. It’s helpful to have a local human resource manager available in the different countries to ensure AT&T is conducting business within the legal boundaries. Intellectual property is another legal factor AT&T needs to consider. According to the AT&T website, they manage one of the world's largest and most valuable intellectual property
1. What was the legal issue in this case? What did the NLRB decide? This case is based on 26 former employees of MasTec Advanced Technologies, Inc. (MasTec), who sued the company alleging that their employment were terminated after an appearance on a TV news show, complaining about unfair new pay formula and the instructions to lie to the customers in order to meet with the telephone lines installations rates. As is mentioned in the textbook in the MasTec Advanced Technologies' case, the new
In 2015, AT&T then decided to enter into a new market base of products and services with the purchase of DIRECTV. With the acquisition of DIRECTV and their current U-verse service, it allowed AT&T to become the largest paid television provider. AT&T continues to strive to be the leading provider for their business and consumer customers. This has been accomplished by offering them the internet for their home and business, securing business communications from the smartphone to the cloud…and making
Fear is a dangerous tool, for it can be used in countless ways and for numerous objectives. Politics of fear is the concept that people may incite fear in the general public to achieve political or workplace goals through emotional bias. Two examples of politics of fear being used in the past to “convince” people to do something are the witch trials in Salem and the McCarthy hearings. While far apart in time, they are extremely similar in idea and process, both had an end goal of getting their respective
Outline AT&T merger with Time Warner - Pros & Cons General Background of Merger Vertical Merger A merger between two companies that operate at separate stages of the production process for a specific finished product. The reasoning behind the merger is in hopes to create higher profits for the companies and create new products for consumers. Horizontal Merger A merger between firms that operate in the same industry and produce the same product or service to consumers. Many times it is a larger company
billion in revenue. DirecTV DirecTV is the largest satellite TV provider. Like the competition, they offer tv, internet, and phone packages, by partnering with AT&T, Verizon, and other names in the communication industry. Besides doing business in the states, they also provide digital entertainment for Latin America. Total, they have over 19 million customers, but for the purposes of this research, we’ll discuss their impact in North America alone. Subscriptions to DirecTV start at $29.99 per month
In 2012, Pepsi released their effective commercial that featured One Direction and Drew Brees arguing over who gets the last Pepsi commercial. To persuade the audience, Pepsi uses celebrity cameos, product logos, and a slogan. This helps prove their claim that Pepsi is the best soda and that consumers should buy their product. The main device used effectively in this commercial is the celebrity cameos. When consumers see celebrities, especially ones that they like, in commercials, their desire
fragmentation of audiences, due to increased specialization of broadcasting and cable TV networks, would further limit the league’s ability to deliver unique content. Lastly, the NFL Network hasn’t been that successful with cable providers; only DirecTV carried this network, which severely hampers content
Number: 1 October 14th, 2015 Comcast Holdings is an American multinational broad communications organization and is the biggest TV and biggest cable organization on the planet by revenue. It is the second biggest Pay-Tv organization after the AT&T-DirecTV merger and biggest home Internet administration supplier in the United States, and the country's third biggest home phone administration supplier. Comcast is running U.S. private and business clients in 40 states and the District of Columbia. The
The Real Housewives of New York City is one of my favorite shows on TV because of its ridiculousness and dramatics. It is a reality TV series featured on the Bravo network and is the second installment of The Real Housewives franchise that features prominent women in the New York City area (“The Real Housewives…”). Because of the similarities in content and production, it is evident that Bravo is part of a larger conglomerate. Networks similar to Bravo, such as E! Entertainment Television and Oxygen