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Sirius XM And Sirius: Unrealized Success

359 Words2 Pages
The limited successes of XM and Sirius as corporate rivals and the unrealized success of Sirius XM as a single entity have been a cause of concern over the profitability of the satellite radio industry. Given the costly internal resources and dynamic nature of the external environment, it is evident that XM and Sirius have ventured into an unforgiving market where penetration and retention of listeners has been more difficult than first perceived. With a mission to deliver diverse programming that appeals to a variety of listeners and is advertisement free, XM and Sirius consumed tremendous amounts of debt in signing a variety of artists and talent to attract customers. XM and Sirius’ strategies were not the most effective in integrating and

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