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What Makes A Parallel Panoramic View Of The History Of Film Posters

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Decades of film history provide a parallel panoramic view of the history of film posters which have successfully evoked subjective reactions from their audience time and time again. Ultimately these artworks aim to entice perspective fan bases by creating the desire to view the film which they so explicitly publicize. The art of posters and advertising must contain meaningful colours, reflective pictures, clear purpose and affective mediums as well as layouts; in order to be appreciated by a large target audience and create a sense of common interest. While these factors are universal however, their execution may vary; as confirmed in the evaluation of posters for Spider-Man (2002), against that of The Amazing Spider-Man (2012).

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The Amazing Spider-Man (Posters 7 and 8) contain more creative elements, such as; the use and manipulation of lights, suspension of the hero in mid-air and advertisement of 3-dimensional viewing option. Meanwhile Spider-Man (2002) was limited by the technology of its age and lacks the extravagance of its proceeding 2012 franchise. Here, fewer special effects were utilised but the era did effectively ensure that they captured illusions such as Spider-Man climbing a building by using the proper angles.
Spider-Man's biggest problems are not always revolved around the supervillains he fights but also the daily fights in his difficult, ordinary life; feeling disliked, financial struggle, relationship issues. Poster 5 for the Spider-Man film represents the fact of his solitude – alone with the city in the background. On this account the poster serves as a superior advert for Spider-Man (2002). Meanwhile Poster 8 represents The Amazing Spider-Man as someone who might have a romantic interest who may bring about companionship as well as complexity to his character which may cater to a wider audience. This may present as an obstacle but represents overcoming a barrier and problem for him. To this effect poster 8 is most effect for advertising The Amazing-Man

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