ipl-logo

What The 2016 Olympics Taught Us About Media Consumption?

633 Words3 Pages

What the 2016 Olympics Taught Us About Media Consumption In four years’ time, much changes – especially in the realm of digital and media innovations. In 2012, Facebook had just gained its billionth user, and Snapchat had only been live for a few months. Video streaming was beginning to gain substantial momentum. Netflix had 29.4 million streaming-only users. Flash-forward to 2016, and all of those services and platforms have grown – almost exponentially. Facebook is approaching two billion users, and Snapchat is one of the company’s biggest rivals. Plus, the technology that had just burst on the scene has become ubiquitous in 2016. For example, Netflix now has 1.5 times as many streaming users. Wondering how these changes affected how we …show more content…

For a while, Snapchat has been regarded as a platform just for teens. And while Snapchat is primarily dominated by a younger audience, it has a substantial number of users over 30. The Olympics saw the power of Snapchat – and knew it could use the platform to reach one of its key demographics. For the first time, NBC allowed the distribution of game highlights to stream on social. NBC penned a deal to share video from the Olympics on a dedicated Snapchat channel. NBC Olympics president, Gary Zenkel, said “Snapchat really effectively reaches a very important demographic in the U.S.” Meanwhile, Snapchat’s Ben Schwerin captured why the network captives the younger generation. “It’s as much about what’s going on on the field as what’s going on in the Olympic village and Rio and really feeling like you’re there–seeing it through the fans’ eyes and the athletes’ eyes,” Schwerin said. By fostering partnerships and deals like this, Snapchat’s unique characteristics will help it continue to grow. Emma Fitzpatrick is a Seattle-based freelance writer and marketer, whose specialties include content marketing, social marketing and short, snappy writing. Pick her brain at

Show More
Related

Publix Global Forces Paper

408 Words | 2 Pages

According to Hill, et. al, (2013), Technology is every changing and will continue to change. This new generation is focused on technology and is always looking for innovation and or a better way. As mentioned above Publix has taken steps to keep up with technology everywhere from scanners, online ordering, and social media. When it comes to technical changes, Publix decided to expand their social media presence.

Read More

Commercials During The Olympics: Theoretical Analysis

93 Words | 1 Pages

Ancemerfed, Running a commercial during the Olympics is smart marketing/advertising because the majority of the audience is people who are fit perhaps might play the sport that they are watching on television. There are so many different brands of protein bars on the market today and if their commercial has a great hook the company is almost guaranteed to gain new customers. One of the best ways to make an unforgettable commercial is to involve some humor and of course making sure it either has a catchy slogan or icon (Olenski, 2012). Maureen

Read More

Effects Of The Olympic Games Dbq Essay

792 Words | 4 Pages

The Olympic games have been around for a long time, and within that time they've shaped into something new. The Games have reformed especially in the aspect of who gets to compete. Firstly, the Olympic games hit some bumps in the road when the many different countries faced nationalism, like the conflict between the countries as a result of wanting to win. Secondly, there were people who wanted the games to return to bring peace, like the organizers of previous games. Also, there were some people who wanted the Olympic for financial reasons.

Read More

Hum 186 Social Media Paper

677 Words | 3 Pages

When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

Read More

How Has The Internet Influenced American Culture

626 Words | 3 Pages

Now we are introduced to more platforms such as Instagram, Facebook, and YouTube. Since 1970 the internet has improved by becoming more accessible, faster, and more efficient for the American people’s daily lives.

Read More

1920s Consumer Culture

455 Words | 2 Pages

From the clothes we wear to the sorts of activities we choose to do in our spare time. Media is a part of it all. Social media seems to be the largest and most accessible sort of media to the general public. Anyone can use it as it 's become increasingly more user friendly. Artists, musicians, and writers take advantage of the various platforms in order to gain publicity.

Read More

Informative Speech On Social Media

1948 Words | 8 Pages

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Read More

Social Media Impact On Sports

1116 Words | 5 Pages

CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

Read More

Economic Impact Of The Olympic Games Essay

919 Words | 4 Pages

A Critical Analysis of the Socioeconomic Impact of The Olympic Games Introduction: The Olympic Games are one of the best examples of a global sporting mega-event. It is often stated that the hosting of the Olympic Games bring about many benefits to the host country, and some countries make huge efforts to bid for hosting the Olympic Games. However, in recent years, countries are not as willing to bid for the chance to host the Olympics, and this occurs as people continue to debate the exact impacts of the Olympic Games. So what exactly are the economic and social impacts of the Olympic Games?

Read More

Social Media Compare And Contrast Essay

1154 Words | 5 Pages

As we see in figure 1 the age demographics shows remarkable difference in young people. Snapchat may have overtaken Instagram as teenager’s favorite form of social media. Yet despite these differences, the two social networks share some similarities. The first one: is the app for to photo-sharing and video-sharing.

Read More

The Uses And Gratification Theory By Elihu Katz

1253 Words | 6 Pages

The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

Read More

Social Media And Social Depression

898 Words | 4 Pages

As the technology era change over time, the social media becomes an important part of our life. We use social media to connect with friends and family, also to found out the latest news or fashion trends. Especially after the great success of Facebook, many other social media follow along such as Snapchat and Instagram. Numerous young age children gradually sink into the virtual world of Social Media. According to the Pew Research Center survey, that majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.

Read More

Essay On Social Media Ruining Society

748 Words | 3 Pages

Thirty years ago, the concept of social media would have seemed impossible. A place where a person can show everyone they know what they are doing in two seconds from any city seems insane. Today, it is the daily ritual of the average teenager, including myself. I start my mornings looking at Instagram and end my nights looking at Snapchat. The middle of the day is for YouTube.

Read More

Persuasive Essay On Social Media

1142 Words | 5 Pages

Children’s lives have quickly shifted onto the Internet in the twenty-first century. Even the President of the United States has nearly forty thousand Twitter and Instagram posts. Social networks are websites that allow users to interact over the Internet. There are 600 million Facebook users across the globe (Rosenwald 2). 300 million visit Twitter every month (Maney 3).

Read More

Causes And Effects Of Social Media Addiction

817 Words | 4 Pages

A. The spread of Information Technology has been rapid in recent years. The most dramatic change is Internet and social networking. An research at Chicago University in which they recorded the cravings of several hundred people concluded that social media addiction are stronger than addiction to cigarettes and booze . B. Today, we are more dependent on Internet especially social networking such as Facebook, Instagram, Twitter and so on.

Read More

More about What The 2016 Olympics Taught Us About Media Consumption?

Related Topics

Open Document