Which Lead Sources Generate Clients For Your Salon

1 Do you know who your target market is? We have carefully defined our target market and we focus on it 100 TRUE You have absolute clarity of the target market and you are actively using it. We have defined our target market, but don’t put in practice 70 TRUE You have defined the target market. But you must actively use it. We know who our target market is, based on the experience 30 FALSE You should get absolute clarity of the target market and then apply it. We don’t know -40 FALSE You should get absolute clarity of the target market and then apply it.

2 What your clients really want from their visit to your salon? We have absolute clarity, as we always ask our clients and use the feedback

We have a system that allows us to keep track, so we know exactly which lead sources generate clients and we always prioritise leads 100 TRUE You have a system so you know exactly which lead sources generate clients for you. You prioritise leads. We have a system that allows us to keep track, so we know exactly which lead sources generate clients, but we don't prioritise leads 70 TRUE You have a system so you know exactly which lead sources generate clients for you. You should prioritise leads. We don't have a system, but we know exactly which lead sources generate clients 50 FALSE You should have a system so you know exactly which lead sources generate clients for you. You should prioritise leads. We have a general idea regarding which lead sources generate clients 30 FALSE You should have a system so you know exactly which lead sources generate clients for you. You should prioritise leads. We don’t know -40 FALSE You should have a system so you know exactly which lead sources generate clients for you. You should prioritise leads.

5 What’s your level of clarity, on why clients choose you or buy from

We don’t know -40 FALSE You should systematically track so you have absolute clarity on the actual sales you generated last week/month/quarter/year.

9 When you or your staff try to rebook, cross-sell or upsell other salon services proactively? We carefully ask relevant questions and then recommend rebooking, cross-selling or up-selling services 100 TRUE Excellent! You are asking relevant questions before recommending rebooking, cross-selling or upselling to your customers. We always try. Every time 70 TRUE It's good to always try to rebook, cross-sell or up-sell but make sure you don't sound too pushy. We do whenever remember. But there is no consistency 20 FALSE You should form a habit to recommend rebooking, cross-selling or up-selling by asking relevant questions systematically. Rarely -20 FALSE You must form a habit to recommend rebooking, cross-selling or up-selling by asking relevant questions systematically. Never -40 FALSE Don't be lazy! You must form a habit to recommend rebooking, cross-selling or up-selling by asking relevant questions