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Who Is Sir Paul's Competitors

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The brand’s key strategy decorating each store differently. They are designed to fit in with the local area. "We're a leading and uniquely British brand. We mix up one-off antiques with high quality tailoring: the chair you sit on when you buy a suit is for sale and we can wrap the suit and have the chair waiting for you when you get home.” Sir Paul's collections continue to demonstrate his love of classic English tailoring and eye for proportion and detail, combined with his genuine sense of humour and appreciation of the quirky and unexpected. Along the way, Sir Paul has amassed a rock-star following (Mr David Bowie and Mr Eric Clapton are fans), but, as the designer puts it, "We make suits for the head of the Bank of England, Mervyn King,
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