Whole Foods Market Analysis

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However, they can hit back at the threat of low-cost competition with changes to their pricing strategy. The analysis emphasizes global expansion as a key to build on the success of Whole Foods Market. (Gregory, 2017)
An article written by Chris Ciaccia on July 10, 2017 for nasdaq.com, states that the acquisition of Whole Foods Market by Amazon creates a powerful force in the online grocery market share, growing 15% in 2016 to $48 billion. (Research from Kantar Worldpanel.) Acquiring Whole Foods Market is another tool in Amazon’s arsenal to attack the online grocery market.
According to Ajay Jain, Senior Research Analyst for Pivotal Research Group in New York, Amazon, by acquiring Whole Foods Market, turned a very time-consuming endeavor of …show more content…

They have more than 460 stores in the United States, United Kingdom and Canada. That’s like adding 460 warehouses throughout the world for $14 billion.
Whole Foods teaming up with Amazon has dealt a blow to Walmart, who had acquired Jet.com and its CEO Marc Lore to run its e-commerce operations in late 2016. The thought is that the acquisition of Whole Foods Market could give Amazon additional physical locations to sell their own brand of electronics. If this is true, it is a powerful partnering because Whole Foods Market customers can shop for groceries while also seeing a demonstration of the new Amazon …show more content…

They desire food that is unique and interesting and look for an all-around exciting experience when they shop for food. The target consumer is more interested in natural supermarkets than regular grocery stores. They have a strong connection with the environment, are college graduates, live in urban areas, and are fairly wealthy. (thebesteamadv4930prj.wordpress.com, 2017).
Lisa Fickenscher reported for the NY Post about the merger of Amazon and Whole Foods Market. She explained how in the first week of the Amazon-Whole Foods union, Whole Foods gained nearly 10% of competitor’s customers once Thasos Group, a research company, compared recent numbers to those taken a year ago, which used shoppers’ mobile location data to track shopping habits. “Trader Joe’s management should be really concerned,” said Greg Skibiski, chief executive of Thasos

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