Trader Joe's Analysis

1051 Words5 Pages

The secrets of Trader Joe’s Have you ever thought about what you eat every day, and how the foods were taken care of and raised? The people who care what you eat daily are likely to go to the Organic supermarket, and The Trader Joe’s is one of those organic supermarkets. To sell the items as much as possible, the Trader Joe’s always try to encourage people to stay longer. By staying at the store longer, customers take a look at their products and buy them. There are some scientific ways and techniques to make people stay longer. To think about gender differences, down shift factors and impulse buy place, and to charm customers five senses and the points of views are very common ways and techniques for the scientific shopping. Firstly, there …show more content…

As you know, the five senses are consisted sight, smell, taste, touch, and hearing, and all of them make Trader Joe’s successful and charming. The colorfulness inside and outside of the Trader Joe’s make people to feel happier, and the happiness stimulate customers to feel positive to buy items. Also, Trader Joe’s items looks very flesh and clean. As I talked in paragraph three, the tasting sample of coffee makes customers awake, and the sample of sweets make customers relaxed. The foods, which looks very fresh looks very delicious. People do not want to buy damaged foods, so Trader Joe’s manages to take care of the foods very well. In addition to the damaged foods, people do not want to touch those foods, so the store might waste a chance to take a look their products because customers might consider as the store is very messy. At Trader Joe’s, customers might be able to hear an upbeat music, but it is not too loud or quiet. The upbeat music also makes people positive to buy their products. The flowers, fruits, coffee, and fresh breads make the store smell good, and each of them have a moderate distance between each other. The other scientific factor is the customers’ point of view, and this is related to the images of the store and the store’s preferences. The example of the images and facts are that Trader Joe’s sell the world wide products, and they always seek new, retrospect, excellent, and addictive products. Therefore, customers will never feel bored about the products and buy their products again and again. One of the addictive products are snacks, which are covered by chocolate such as chocolate almond, chocolate ginger, chocolate chips, and etc. The example of customers’ points of view are the price and store’s quality. Their store concept is to sell a little high grade products; however, the price of their products are very cheap. Therefore, customers