ipl-logo

Whole Foods Market Analysis

1120 Words5 Pages
bulb-icon

Recommended: Whole foods market case study marketing strategy

Whole Foods Market was founded in 1980 in Austin, Texas, as a local supermarket for natural and health foods and had grown since then to become one of the leading grocery stores in the natural and organic food industry in the United States. Whole Foods Market is the first Certified Organic Grocer in the United States and has positioned itself as the best-known leader of the natural and organic movement across the United States. Its mission is to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available (Whole Foods Market History, 2018). The company has a distinctive mission statement that has aided it to stand out in the food industry and be able to create sustainable competitive …show more content…

This trend is projected to grow further. Consumers are becoming more health conscious. The natural and organic foods industry is promising. Whole Foods Market uses a focus differentiation strategy that focuses on high-quality products, brand reputation, strong supply chain, commitment to the social ethics of organics and developing a private label of organic products. The company’s strategy is to produce the healthiest products in the market. It sells only pure and unmodified products. It promotes its own brands such as Whole Creamery, Whole Catch and 365 Everyday Value products as substitutes for processed foods. The company has gained its competitive advantage when was designated as the first national "Certified Organic" grocer by Quality Assurance International, a federally recognised independent third-party certification organisation (Thomson, n.d.). Moreover, to be able to maintain sustainable competitive edge, Whole Foods Market has changed its core legacy systems with scalable solutions and leveraged technology improvements to deliver a better-quality end-to-end shopping experience to its customers. The company has recently implemented a robust Whole Foods Market mobile application that includes shopping utility, recipes, store information, etc. It has also implemented online delivery in more than 60 stores in 16 cities …show more content…

However, the company’s expansion plans are slow. The company should increase its presence not only in the United States but also abroad. Consuming healthy and organic food is a trend that has grown all over the world. The trend is more followed in some countries and region than others. Whole Foods Market should open stores in those countries and regions and seek future growth and profitability. Furthermore, the company can search for partnership opportunities with restaurants. They can be their supplier of seafood, meat, etc. Finally, Whole Foods Market, being the leader of the natural and organic movement in the United States, should sponsor and fund studies and researches that investigate the long-term health consequences of eating foods that are high in preservatives, hormones and other additives. This can help the company promote its mission, which is to educate people on the benefits of eating healthy and provide them with the highest quality natural

Show More
Related
1850 Words | 8 Pages

In the infamous prose “Attention Whole Foods Shoppers” Robert Paarlberg, a Harvard international affairs expert divulges on the ongoing warfare with the issue of sustainability. Paarlberg focuses on how the rise in global starvation increases in less developed nations, but it is often ignored by those in developed countries because of their fixation with the green revolution. He asserts many claims as to why Africa and Asia still have high food deprivation rates, which quite contrary to popular belief has nothing to do with overpopulation. This stems from lack of investment into agricultural infrastructure and investments. His criticism of whole foods shoppers seeks to bring awareness to the issue of world hunger and how the quest to eat organically

Read More
191 Words | 1 Pages

Purpose To be an innovative grocery store by providing friendly service, clean stores, quality merchandise, and speedy check-out lanes throughout our locations. Vision To provide excellent customer service that exceeds expectations while building long-term relationships with customers.

Read More
476 Words | 2 Pages

The experience of eating at Whataburger, a flawless fast food restaurant that expands its range on hamburgers and many other types of sandwiches, is an experience of delight tasting and overall joy. The welcoming of entering inside the building is very courteous, the service of the employees is very respectful, and the food is very intriguing. This business is one of the top rated fast food restaurants due to their overall experience in owning a fast food joint. Whataburger was found in 1950, by two men named Harmon Dobson and Paul Burton.

Read More
257 Words | 2 Pages

The intensity of rivalry poses a great threat to Win–Dixie. Win-Dixie is competing in a highly competitive industry making it extremely difficult for it to compete and be successful against its competitors such as, Kroger, Wal-Mart, Fresh Market, Whole Foods, Sprouts, and many more which compete on national and local levels. Win-Dixie however, is making a strategic move to be successful in the industry, that is, providing more locally, non-GMO, organically grown products to be able to adapt to the rapid pace of changing consumer preferences and trends of which is shaping the current grocer industry today. Win-Dixie’s rivals, such as Kroger, Publix, and Whole foods, for example, have been competing with one another for much longer than Winn-Dixie

Read More
443 Words | 2 Pages

Whole Foods Market can experience cannibalization from their 365 stores and their own Whole Foods Market stores. The 365 stores have three locations opened. The first store opened in Los Angles in May 2016, the second location was opened “two months later in Lake Oswego, Oregon in July and a third store was opened two months later in Bellevue, Washington in September of the same year.” (1) Additionally, the Whole Foods Market plans to opened sixteen locations including two on Texas and three on the south of California. (Exhibit 1)

Read More
783 Words | 4 Pages

As well as a general societal shift that values brands like Whole Foods that appear to be participating in the social causes that are near and dear to the hearts of Americans. While Whole Foods may have begun as somewhat of a niche brand, few will deny their prevalence in the modern sphere in terms of just how popular they have become. Despite the fact that Whole Foods presents products that many find to be out of their budget, data shows that consumers are willing to put the quality of the foods they ingest as a first priority before that of a price. Even in places like Tesco,

Read More
611 Words | 3 Pages

This reputation has prompted Whole Foods Market to introduce separate stores that are designed specifically for millennials (Bolton, web). There is no evidence about how these new stores will affect Whole Foods Market, however there is evidence that the population of America, where most of Whole Foods Market stores are located, is getting older. While the number of birth is estimated to out pace the number of deaths in the United States, people are estimated to be living longer since the population is living longer because of this Whole Foods Market’s focus on the younger population may not be beneficial (U.S. Census Bureau, Demographic Internet Staff, web). Whole Foods Market used demographics to create a new type of store and that kind of demographic that it focuses on is going to have to be watched as time goes on to determine if changes to the new stores will need to change.

Read More
168 Words | 1 Pages

Therefore, the acquisition of Whole Foods Market will allow Amazon to reach a market that Amazon has not fully reached. Whole Foods Market is a grocery store “seeking out the finest natural and organic foods available, maintain the strictest quality standards in the industry and have an unshakeable commitment to sustainable agriculture” (Wholefoods).  Whole Foods tangible resources include their brick and mortar stores and their financial capacities. Their intangible resources are the ways they organize Whole Foods, their employee strives for customer service and their brand reputation. Furthermore, Whole Foods core competencies include highly healthy and organic products that Whole Food offers, their brand reputation, the reason why is because

Read More
250 Words | 1 Pages

They truly appear to have a solid vision that when properly executed will start with the employees and have an effect on the communities that they are present in (Kreitner, R., & Kinicki, A., 2013). Whole Foods is simply are not only focused on their profitability, but also having a heroic impact on everyone they interact with, thus resulting in a ripple effect

Read More
306 Words | 2 Pages

One serious problem that poor, urban cities face is the lack of available healthy and nutritious food in their areas. With little to no access to wholesome food, city dwellers around the country are forced to consume extremely low-quality and unhealthy food on a daily basis. However, there are many different ways that we can fix this issue and they are not as difficult as people think. Also, fixing these problems are very beneficial for not alone urban city dwellers, but also grocery stores themselves. One way to solve the problem of not having access to healthy food options is for chain grocery stores to open up in urban areas.

Read More
1205 Words | 5 Pages

However, there have been projects on the community level to find a solution to the national scale epidemic. The entrepreneur, Doug Rauch, launched an expired food market in the low-income community of Dorchester Massachusetts called, The Daily table. The market is a not-for-profit retail store that offers a variety of healthy, convenient and affordable foods. It makes nutrition affordable by collecting food past the “sell by” date that is still good food, then selling it at half price or less (Jacobs, 2013). In addition, the store offers nutritious pre-made meals and healthy cooking classes that market to low-income customers to counter the American tendency toward low-cost, unhealthy meals that in turn, has lead to the current obesity and diabetes epidemic (Jacobs).

Read More
1687 Words | 7 Pages

Increasing access to whole, fresh foods is a major step in combatting the growing obesity and health crisis in these neighborhoods. People cannot eat food they do not have access to and Wal-Mart is taking the first steps to change this. Proof of success is seen from, “The Center for Disease Control and Prevention which credits…a greater variety of fresh produce in low-income neighborhoods for a drop in obesity rates among preschoolers” (Brady 520). However,

Read More
906 Words | 4 Pages

Asthma, diabetes, heart disease, joint problems, depression, and even death are all effects of a deadly epidemic that is surging through the adolescents of America (Johnson). This epidemic is known as obesity. It has become the second leading cause of death in America, simply because it can lead to so many other health problems (Johnson). This devastating epidemic needs to be taken seriously. This can be done by examining the problem itself, the causes and effects of obesity, and figuring out some at-home and overall solutions.

Read More
676 Words | 3 Pages

As consumers, we might feel disappointed and angry after reading Moss’s essay. Most of the food companies don’t care about consumers’ health. For them, following the market strategy and earning profit are the most important things. Food companies even change the nutritional profile to make those food products look healthier. Consider that, before food companies employees going to work in the food company, they might not know about all these secrets about food

Read More
905 Words | 4 Pages

However, public health policies increasingly discouraged consumers from eating fast food such as from McDonald’s, with links to high cholesterol and obesity problems as seen from its country-of-origin, the US. Nonetheless, this threat can be an opportunity for McDonald’s to improve the healthfulness of its food and tap on the huge potential market. Economic changes around the world affect McDonald’s industry and environment given its transnational nature. McDonald’s largest market, the American economy, experienced stable but slow

Read More

More about Whole Foods Market Analysis

Related Topics

Open Document