Whole Foods Market Analysis

Whole Foods Market was founded in 1980 in Austin, Texas, as a local supermarket for natural and health foods and had grown since then to become one of the leading grocery stores in the natural and organic food industry in the United States. Whole Foods Market is the first Certified Organic Grocer in the United States and has positioned itself as the best-known leader of the natural and organic movement across the United States. Its mission is to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available (Whole Foods Market History, 2018). The company has a distinctive mission statement that has aided it to stand out in the food industry and be able to create sustainable competitive

This trend is projected to grow further. Consumers are becoming more health conscious. The natural and organic foods industry is promising. Whole Foods Market uses a focus differentiation strategy that focuses on high-quality products, brand reputation, strong supply chain, commitment to the social ethics of organics and developing a private label of organic products. The company’s strategy is to produce the healthiest products in the market. It sells only pure and unmodified products. It promotes its own brands such as Whole Creamery, Whole Catch and 365 Everyday Value products as substitutes for processed foods. The company has gained its competitive advantage when was designated as the first national "Certified Organic" grocer by Quality Assurance International, a federally recognised independent third-party certification organisation (Thomson, n.d.). Moreover, to be able to maintain sustainable competitive edge, Whole Foods Market has changed its core legacy systems with scalable solutions and leveraged technology improvements to deliver a better-quality end-to-end shopping experience to its customers. The company has recently implemented a robust Whole Foods Market mobile application that includes shopping utility, recipes, store information, etc. It has also implemented online delivery in more than 60 stores in 16 cities

However, the company’s expansion plans are slow. The company should increase its presence not only in the United States but also abroad. Consuming healthy and organic food is a trend that has grown all over the world. The trend is more followed in some countries and region than others. Whole Foods Market should open stores in those countries and regions and seek future growth and profitability. Furthermore, the company can search for partnership opportunities with restaurants. They can be their supplier of seafood, meat, etc. Finally, Whole Foods Market, being the leader of the natural and organic movement in the United States, should sponsor and fund studies and researches that investigate the long-term health consequences of eating foods that are high in preservatives, hormones and other additives. This can help the company promote its mission, which is to educate people on the benefits of eating healthy and provide them with the highest quality natural