Alternative Solutions

1. Expand network of suppliers to leverage price of products.

2. Implement global marketing strategy of products while increasing international supplier network.

3. New marketing, pricing strategy to meet or beat competition in the U.S. market for intensive growth.

4. New product development offered to gain more customers and revenue.

Selected Solution

So far Whole Foods has gained the success with the rising popularity of natural and organic foods primarily in the U.S. market. After conducting a SWOT analysis (found in the appendix), it appears an expansion into global markets where a high presence of consumers like in the European markets will provide an enormous potential growth due to the large population holding