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Why Did The Campaign Ads Changed In The 80's

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The campaign ads from the various decade listed in this discussion board are very similar but also different. After viewing ads from different decades, it is amazing to see the progress made not only in the ads but in television. The first major difference in ads took place between the late 50s and early 60s. During this time, television transitioned from black and white to multi colored. This change called for a new approach to marketing. No longer where the days where candidates simply had to speak directly to the camera, now they were able to display character. The biggest change that occurred in the 80s was the addition of music. This helped the ads both follow and set the tone of for the message that was being relayed. In the 90s,
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