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Why It Pays To Buy Australian Label Products?

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From the viewpoint of consumers, the reasons for purchasing products with “made in Australia” label is high quality. Australian’s products are strictly high quality standard. Another reason is providing warranties and guarantee. Every Australian product that consumers purchase will automatically get warranties and guarantee. Therefore, this is the reason why consumers purchase “made in Australia” label products (Why it Pays to Buy Australian-Made Products 2017).
An example of utilitarian value toward buying the product with “made in Australia” label is warranties and guarantee. When consumers want to buy a certain product such as handbag, car accessories or even electronic devices will require warranties as well as guarantee. By purchasing “made in Australia” label products, people will get the warranties and guarantee that they wish to have. On the other hand, one hedonic value derived from purchase “made in Australia” label product is feel good of the products. For example, consumers buy “made in Australia” label products such as shampoo, cosmetic or even food because the quality is high as well as it can bring them satisfaction and happiness. By purchase “made in Australia” label products, it would satisfy their materialistic mind (Why it Pays to Buy Australian-Made Products 2017). …show more content…

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