Never Hide The brand-new ad for Ray Bans surprises viewers with a new and bolder take on true identity. At first glance, the viewer sees two men in suits. Then as they continue to look they notice that the men are holding hands. In their other hand one is holding a briefcase and other is holding a folder. Above their heads in big bold white letters the words “Never Hide” are printed. The viewer then notices the surroundings and the people staring cruelly at the two men. Then the eyes slowly travel to the bottom of the paper and see in red and white, the very well known brand, Ray Bans. Beside that it says 75 years legends, and underneath it says Genuine since 1937 in white. In the corner of the paper at the bottom it says, “be apart of the Legend on ray-ban.com.” The brand-new ad for Ray Bans holds a powerful message that encourages people to be genuine with who they are, even if its not accepted in society. …show more content…
The items that the men are holding and the way they are dressed suggest that they are businessmen. Furthermore, the gesture that draws the viewers attention out of everything else in the picture, is the two holding hands. This gesture leads the viewer to believe that these men are homosexuals and they are in a relationship together. Looking at the picture they seem to walk with confidence and joy despite the cruel and hateful looks from others. One of the men is wearing glasses and they are most likely Ray Bans. The company Ray Bans is making the connection that by wearing their glasses the viewer would be more confident and genuine with who they really