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Why The Growth And Consumption Of Musicals Across The UK

209 Words1 Pages
Musical theatre can be seen as an activity for older generations or those with wealth, however with an increase of musicals tailored to younger people (16 to 25-year old’s), and making musicals more accessible, this has led to a growth in youth attendance across the UK. This study will set out to understand the impact PR has had on younger people and their consumption of musicals. The report will be directly linked to stage musicals both in London and touring theatre across the UK.

This literature review will access the existing debates and key reasons behind this growth and how PR has influenced this at every stage. The literature review and overall report will not aim to understand exactly why young people go to musicals or wider theatre
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