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Wonka Industries Case Summary

178 Words1 Pages
Introduction

Sales are dwindling at Wonka Industries and something must be done quickly and agressively to combat the problem. In 2009, Wonka Industries was producing 200 million pounds of candy per year. Currently, Wonka Industries is producing only 100 million pounds of candy yearly due to a decrease in sales. Without quick intervention, jobs will be lost and the possibility of bankkrupty looms on the horizon. Mr. Wonka believes incorporating social media could boost sales back to when they were the highest in 2009. We currently have a budget of $300,000 dollars with a prospective budget of $600,000 dollars.

Wonka Industries uses no social media marketing at this time. In order to compete in todays market, Wonka Industries must incorporte
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