The Xbox One was announced and released on November 2013. Xbox One is more than just a video game console, it is also an “all-in-one” system of entertainment. The Xbox One also in enables gamers/users to control games with physical motion or using voice commands instead of a joystick, and Xbox Live, which makes it possible to play their Xbox One games online with other fellow gamers (those who are using the Xbox One). The Xbox One is very entertaining in all aspect; when you look at it the design is attractive and appealing, the gaming is really enjoyable.
Places where the product can be bought
The Xbox One can be bought in many selected stores online and in stores all over the country, some of the places where the Xbox One can be bought
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This does affect the pricing of the console, the price of an Xbox One is R 5,459.90 in many stores. There are also bundles that make console cost R 6,824.90 but it comes with a game/s and with the Kinect addition.
Target Market
This console was designed for hardcore gamers, veteran gamers and rookie gamers.
Sociographic
The Xbox One was created for the “stay at home” people, those people who are not fond of the outdoors. It is currently trending in some places of the country, as the games are improving and are becoming much more advanced and make the experience much more enjoyable.
Demographic
The Xbox One was built for many different types of personalities of people, the gaming device does not have a specific race that buys the product but majority of consumers are men but women are also starting to pitch in and buy the console. It is mostly bought by gamers between the age of 10 years and 23 years.
Psychographic
The Xbox One is an affordable and enjoyable “all-in-one” entertainment system. This can make the consumers who cannot afford the much more expensive gaming console, the Xbox One is an alternative option and is a bit similar to the expensive console for a cheaper price and games are much more