Yogurt White Women

Fat-free yogurts are consumed primarily by middle class white women with busy lives and want to lose weight. Even with several wonderful health benefits, attitudes towards yogurt differ between cultures and genders. The US marketing of yogurt almost exclusively uses an ideal female image. I follow my hometown’s health construct on how yogurt is a low fat and nutrient filled food for women, but other cultures may not view it in the same way.

Women generally enjoy buying products that don’t require cooking. There was a high need for cutting down time in the kitchen in the 1950’s which is still highly valued today. For example, “The mass media depicted convenience foods as possessing the potential to alter American women’s cooking

Next, the gender roles that are tied with yogurt and Jell-O may be viewed similarly as they are feminine, don’t require preparation, are fat-free and are low in calories. For instance, this quote points out the resemblances, “The makers of Jell-O enforced connotation of childhood, traditional femininity, ease of preparation and dieting” (LeBesco, 132). Many working women do not have the time to make healthy meals on a daily basis, “by the late 1970’s, ads targeted women’s need for efficiency in the kitchen” (LeBesco, 132). People would agree that Yogurt is the epitome of ease because it is already prepared. Even before the Victorian era women have been stereotyped with femininity. Victorian women would have been thrilled about yogurt since it’s easily digestible. “Appetite as Voice”, supports this claim when it says, “The female digestive apparatus required foods that were soft, light, and liquid,” (Brumberg,148). This would be a fabulous food for those women with Dyspepsia since yogurt is known to help digestive systems. Next, the types of foods that men and women eat are gender

I’m a white millennial girl born and raised in Boulder, Colorado. Boulder is one the highest educated cities, and one of the thinnest cities and takes great pride in it progressive organic perspective and lifestyle, it is no wonder that I eat fat-free yogurt for breakfast with granola and fruit on top. I watch my weight and look for easy low-fat foods to consume. The advertising and marketing of fat-free yogurt certainly make sense to me. While the probiotics are a bonus, I don’t only buy yogurt for that reason. The American journal, “Yogurt is considered a probiotic food by virtue of the live microorganisms it contains, which clinical studies have shown to confer various health benefits with consumption,” (Abbadi, 1). It likely that other people who are not from Boulder would most likely view yogurt as a healthy, middle class, white woman food as well based on national cultural constructs and research. Other people might not eat it the exact same way I do, but the outlines of race, gender and health and body image are very similar between