Boom Times For Breakfast Summary

The times have changed: many of us are not working a 9-to-5 day anymore and want flexibility with our schedule, disliking many limitations on items such as shop hours and breakfast. The article “Boom Times For Breakfast” by Carolyn Schierhorn discusses breakfast and the need to have it be fast and convenient, citing research done in Food Technology Advancing Food & Health Through Sound Science that found that it’s the Millennial attitude that we can do what we want whenever we want. Hence breakfast for dinner, which, let’s be honest, nearly everyone is guilty of doing at least once in their lifetime. Many major food companies fuel this trend, an example being McDonalds’ breakfast all day launch in October 2015. In a recent L.A.based research

Which are those terms?

Schierhorn uses the term consumer to describe who these breakfast products are targeted for, but this seems to be very hypocritical because this article mainly focuses on the Millennial generation. Such as using terms the “Millennial attitude” to refer to the changing times of why things are done fast now a days. But the terms mainly used to define our breakfast items are just the different breakfast categories, and each category has had research, this research is really cool into giving some insight into what type of people buy these products, in the United States 65% of yogurt sales are made by women.

3) Is the information in the article fact or opinion? (Facts can be verified, while opinions arise from interpretations of facts.) Justify your answer

A majority of the information is based on facts from research of other sources referenced in the back of the article. It is quite interesting to see the research that has been done to show how the millennial generation is so different from previous generations when it comes to how we do things.

4) Does the information seem well-researched or is it unsupported? Justify your

I would also give this article a good recommendation because it was fun to read because it was so interesting.

6) In your opinion what are two strong points of the paper. Justify your answer.

Two strong points in the article is that Generation Y (The Millennial) want their day to be as flexible as they are. This starts the foundation for the rest of the article it shows whom this article is about and what is being done to adjust items for consumers now. Second point that was strong while being interesting was all different breakfast foods and the research done for each category based on the generations from the early Swing generation up to Generation Y. This was pretty impressive and words do not do this article justice for how good this article was and what work went into.

7) Were there any weak points? Justify your answer.

I would say there were no weak points the only place in which I feel this article lacks is showing the different data to show what percentage of each generation that buys the different categories of breakfast foods. That would have been a nice touch to compare each