YUM! Brands are in over 140 countries with almost 43,000 stores worldwide (www.YUM.com, 2016). YUM, the sequel of Pepsi, went from 20 percent of profit to 65 percent globally (www.YUM.com, 2016). To ensure that YUM! Brands establish a higher return year over year, the company must make difficult decisions (www.CSSP.com, 2016). The brand does not fear closing down in markets to contract out in other subdivisions that create more profit (www.CSSP.com, 2016). A well balanced strategic plan will make hard choices to position in more attractive and profitable location (www.CSSP.com, 2016). YUM! Brands is building six new restaurants per day and have become a worldwide leader (www.YUM.com, 2016). Their strategic planning has expanded their market