Web analytics Essays

WEBD122 – Introduction to Web Analytics Mid-Term Project Assignment Student Answer Sheet WEBD122 – Introduction to Web Analytics Student Name: Long, Vanessa Student ID: 4559138 Class: Instructions: For your Mid-Term, you are to complete the following five (5) questions, you must use this document to answer all the proposed. Each question requires no less that 150 words to answer. You may use outside sources or any of the mention books found in the APUS library; you may find these most helpful

In this paper, I will define and discuss the element of web analytics, which are goals, events, and key performance indicators. I will provide examples of each and describe how companies are utilizing analytics to increase business and retain customers. The web analytics is the measurement collection and analysis of data to help companies improve the effectiveness of what they do online (Peterson, 2015). Analytics can help answer the basic questions about the visitors’ behaviors, such as where they

Significance Of Analytics for An Adult Website At the heart of the online adult business, nonetheless, Adult SEO company are getting attracted toward data analysis for infiltrating insights of the visitor behavior for their clients as quickly as possible. The adult entertainment industry has suffered from an issue that the music business has confronted: with such a large amount of content now unreservedly accessible on the web, it no longer costs anymore. This issue is exacerbated by the way that

According to the Web Analytics 10/90 rule, 10% of the web analytics expenditure should be on the cost of the tool and vendor professional services and the remaining 90% should be spent on Intelligent resources/analysts to get the highest value from the web analytics implementation. The basic problems which explains the importance of 10/90 rule are: • If our website is having many pages with many more visitors per day, the web analytics tool will give us a lot of data and it will be a very tough situation

Google analytics is the best way to improve their business for getting insights about the metrics. Small company can improve the increase and target sale of specific region by utilizing the web data with tools of google analytics. Small companies will not be able to find any scope by huge investments in ads of broad range. Depending on the products developed by small companies should be able to catchup the market of specific regions. So that they won't lost the money if they are specific to the region

THEORY AND MODEL Philip Kotler (1995) has developed model of consumer decision making process which is widely used to understanding customers purchasing decision. Kotler (1995) stated that a purchasing decision is determined by the customer’s personal characteristic and evaluation process, along with the external stimulation environment. The detail of theories will be state in the sequel: By theory of Kotler (1995), external stimulation can be divided in two groups. 1. Marketing stimulation which

What are drugs? A drug is any substance that changes the way a person thinks, feels, sees or behaves (Briggs 2005). Any sort of substances are said to be mental active because it work on the mind. Drug is often call “illegal street” drugs there are many different kinds of drugs. For example, perkaset, values, hydrocodein prescription pain medications to the street drugs are like cocaine it’s a daily use, it is known as of drugs. Examples such as alcohol, caffeine and nicotine, from cough medicine

To become a researcher in the field of Computer Science is my long term career goal. I strongly believe, pursuing a graduate program will be the crucial step towards fulfilling my career aspiration. Growing up, I had the privilege of learning computer fundamentals in my grade school and my father was kind enough to let me use his work computer for both my homework and play time. Over the course of years, I have journeyed past the “Hello World!” and programming macros in Excel and few advanced programming

which may affect the work force planning, development and productivity. Big data analytics can address these HR issues due to which many organizations are taking a leap towards adopting various big data tools for different HR operations. Big data analytics not only promises potential benefits to identify and hire skilled professionals but also helps to take decisions to manage workforce. However the use of big data analytics in HR also has some risks and challenges which the organizations need to address

that had the greatest analytic tools; however, was incapable of enabling the data to work for them to accomplish their goals. When it comes to web analytics it is hard to meet benchmarks if goals have not been set by the organization. There are thousands of metrics and measurements, and the data may prevent the empowerment of the organization if not enabled; this is stressed by both texts - Google Analytics and Web Analytics 2.0. Kaushik calls the process “finding your analytics soul mate.” If you

The 10/90 rule is a very important idea that can guide how organizations should utilize web analytics in their normal operations. Developed by Avinash Kaushik, it states that whatever a business is spending for the tools and vendor services, it should be spending nine times as much in people and staff to use, discover, and interpret the analytics tools and services. In many respects, this idea is contrary to how many large organizations view their resources, since more often than not putting far

Analytics is now the foremost activity in every company's corporate and strategic planning. There are a host of analytical tools available in the market which aid in developing these strategies and are specific to different business needs. However, picking a right tool can be a demanding, time-consuming and expensive affair and often companies end up paying huge sums for these tools. Avinash Kaushik, the analytics crusader at Google had proposed a 10/90 rule in an effort to make web analytics

Penske is the world leader when it comes to transportation and logistics solutions. Started in 1969, founder Roger Penske has managed to grow his car and truck rental business into the global transportation leader that it is today. More than four decades later, Penske has branched out from its humble Eastern Pennsylvania depot to more than 335 locations across North America. While the company already has more than 200,000 employees, the ever-growing company is in the pursuit of more dedicated team

What is the point of investing in the best web analytics tools money can buy, if you do not have the resources to analyze the data and make sense of the data? The tools will be useless. The goal of the 10/90 rule is to bring the maximum value of your company’s implementations of web analytic tools. The 10/90 rule is for every $10 you spend on web analytics technology, you should spend $90 on people to analyze the data. For example, if a company spends $75,000 on any analytical tool, that company

success from web analytics implementation. In this rule, “$10” means that 10 percent of the cost is about web analytics tool and vendor professional services. “$90” means that 90 percent of the cost is the investment on intelligent resources and analysts. In another word, when a company spends 10,000 on analytics tool 90,000 should be spent on the brains to make sense of the data. There are many web analytics tools we can find. Some of the analytics tools are very popular like Google Analytics or Yahoo

At first glance, the words Web Analytics can sound like a complicated process, but luckily this is not the case. It is actually something very important to the running of a successful online business. The definition of web analytics is simply analyzing the actions of website users. Web analytics encompasses everything from click patterns on a business’s website, conversion rates, and the newest technology of heat mapping to see where exactly customers are spending the most time clicking around the

Essential to the accuracy of website metrics, is a solid understanding of how cookies and URLs contribute to the overall analytic design. According to Kaushik, data collected from URLs and cookies “have more effect on everything we do in web analytics that any other piece of data” (Kaushik, 2007, p.126). That’s a pretty profound statement, which should implore website analysts to take a closer look at cookies and URLs. A cursory knowledge of cookies and URLs can help an analyst capture data metrics

When we talk of web analytics, it can be looked at as “the process of analyzing the behaviour visitors to a web site”(Techtarget, 2015). The use of web analytics eventually pave the way for businesses to attract more visitors, continue to hold, or attract new clients for goods or services, in order to persuade them to spend more on their products or services. The following paragraphs defined and discussed goals, events, and key performance indicators(KPI) as elements of web analytics. Goals: Goals

many pageviews you can amass. It is about understanding each click and the economic value that each click can translate into. Web analytics redefines what the data means online. A website can accomplish this by analyzing the data your website has collected. By analyzing the data, the website can optimize web usage and improve the effectiveness of the website. Most web analytic processes have four key components. The first component is the collecting of data, where analysts collect all the data from

Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.” (Wikipedia, 2016) measuring, collecting and analysing can be possible only when clear goals, events and key performance indicators are well defined from the onset. What are events? What are goals? And what are key performance indicators? The following sections will define and discuss each of those elements while providing three examples of each