ipl-logo

Web Analytics 10/90 Rule

628 Words3 Pages

According to the Web Analytics 10/90 rule, 10% of the web analytics expenditure should be on the cost of the tool and vendor professional services and the remaining 90% should be spent on Intelligent resources/analysts to get the highest value from the web analytics implementation.
The basic problems which explains the importance of 10/90 rule are:
• If our website is having many pages with many more visitors per day, the web analytics tool will give us a lot of data and it will be a very tough situation for any person who is having other professional work to understand the complexity of the interactions happening on site.
• Web analytic tools can capture all the clickstream data but they can’t make decisions based on that data. They just spew out data but it will take a lot of intelligence to analyze, understand this raw data and make decisions out of it.
• Now we live in Web Analytics 2.0 world where we need to deal not only with ‘The What’ (Clickstream of data) but also with the qualitative data, quantitative data from …show more content…

Web Analysts role can be split into the following categories:
• Multiple Outcome Analysis - Measuring outcomes are to connect customer behavior to the bottom line of the company. A website delivers three types of outcomes – Increase revenue, reduce cost and improve customer satisfaction. Everything we are doing on our website must improve these three outcomes.
• Understanding Voice of Customer - Using web analytics tool, we can only see the top viewed pages of our website but to understand the voice of customer, we need to know what the customer wanted to see in our website which our tool fails to report. To understand the customer behavior, we need to go through surveys, lab usability testing, remote usability testing, card sorts and more, to get direct feedback from customers from our

Show More
Related

Swot Analysis Of Redbox

736 Words | 3 Pages

Analytics Oversee Majority Operations , consumer segmentation analysis. The Marketing Team uses marketing analytics using SQL, SAS, Tableau, R or Python, SEO, SEM, and display. Urchin, Webtrends, Ominiture, BtoC e Commerce. Redbox operates through a 12 month advanced planning calendar the progress in a forward thinking manner. They also use the HRIS team to develop and maintain compensation

Read More

Bi2 Task 4

712 Words | 3 Pages

3.2. Decision Making Enhancement BI solution will help the decision makers in the following decision making efforts: Marketing – The major benefit of the BI solution would be the enhanced marketing efforts based on user interactions with the Best Buy Co., Inc.’s web properties, phone apps as well as interactions within the physical stores. The decision makers will be able to thoroughly analyze the current purchase trends coupled with user interactions with the company’s digital marketing efforts which will enhance the efficiency of marketing efforts significantly. Merchandizing – The second major area of benefit is the merchandizing, as the decision makers will be able to analyze and evaluate the latest customer purchase trends as well as user interactions. Enhanced data analytics will enable the decision makers to make better merchandizing decisions and have the product available at the right place and right time.

Read More

Qlt1 Task 1

2012 Words | 9 Pages

There is research that supports that impact of business intelligence that contributes to the development of the current internet based technology (Jeremić, 2014, p. 213). The ability for a business to utilize the internet allows shareholders to benefit from the information gathered with creating transparency for the business collecting information (p. 213). The ease of access of information allows business and consumers to validate data with relatively simple means by the use of business intelligence (p. 213). This transparency allows for businesses to build a reputation that derives for the published data for the consumer. The consumers ease of access to web based and technology helps to build consumer confidence in the business that provides the information accurately.

Read More

Ism 511 Healthcare Analytical Structure

650 Words | 3 Pages

ISM 511 ENTERPRISE ARCHITECTURE INSTRUCTOR: DR.KEITH MORNEAU BY: ANIL PATTEMSETTY Introduction: Analytics is the organized use of data and related business understanding through applied analytical regulations. These analytics are used for taking decision in planning, management, measurement and learning (The value of analytics in healthcare, page 2). Healthcare analytics consisting of techniques, tools that help healthcare organization to check their performance and guide decision making. Healthcare Analytical Adoption Model: Healthcare organization (HCO) are mainly effective at descriptive analytics which involves collecting data from their organization and converting

Read More

Cliffs Book Report

876 Words | 4 Pages

Analytics, provided they're "fed" with information that's current, correct and topical, give you an easy way to take that picture. The "What" - the question of what your company is currently capable of versus where you'd like to be, will give you a goal to aim for. This firm, numerical "window" can be shared with both ground-level staff and management in the C-suite: it helps everyone work towards a common goal and helps eliminate

Read More

Don Peck's They Re Watching You At Work

1386 Words | 6 Pages

The search for meaningful patterns in data has always been at the forefront for curiosity. From scientists examining the infinite blackness of space to find a set of laws in an otherwise chaotic universe, to children exploring their small ecosystem in search of reasons as to why Mother always responds positively to laughter, analytics is deeply ingrained in all of society. This phenomenon of humanity's recent obsession of metrics have now invaded the work environment. For companies that have accepted this recent shift, every action that an organization does is calculated and methodical.

Read More

Summary: Key Information Technology Stakeholders

621 Words | 3 Pages

In the IT department, the analyst role is to helps the administrator understand what the organization needs to improve by providing them a system that operates more

Read More

National Boards Component 3: Focus On Digital Safety And Ethics

1364 Words | 6 Pages

I have shown this to classes and asked them to write an update describing how these tracking practices would be used with current social media and gaming websites.

Read More

Navylitics End-User Experience Report Sample

654 Words | 3 Pages

clicking on a point in the line graph of visitors pulls up a heat-maps of the visitors on that particular day. • the functions setup are shown below. They can be started or stopped. Checking a box triggers a dialogue box with which the essential webpages and trackables are selected. Sample tracking can also be

Read More

Outline Of The Usability Project: Pet Kingdom USA

1538 Words | 7 Pages

To facilitate the tests users will be provided with a data sheet. Users will be expected to utilize the data sheet as they explore the site. We can evaluate Pet Kingdom USA’s site usability by administering the following

Read More

Preparing Sarah And I To Attend OLC

797 Words | 4 Pages

After attending a workshop on data analytics I am eager to explore how data that is already tracked in Canvas may help guide us in the next template update. The OER workshops were helpful as well; our initiabtive to lean in on OERs is definitely timely. There are many resources out there. I’ve compiled a list of resources that I’d like you to review. If you think there is value in it, I’d like to clean it up, dress it up, and provide it with our other course building documents

Read More

Assess The Impact Of Situated Cognition On K-12 Course

1375 Words | 6 Pages

The data gathered from

Read More

Explain How Cookies Is Key To Building A Good Analytical Page Design

808 Words | 4 Pages

Essential to the accuracy of website metrics, is a solid understanding of how cookies and URLs contribute to the overall analytic design. According to Kaushik, data collected from URLs and cookies “have more effect on everything we do in web analytics that any other piece of data” (Kaushik, 2007, p.126). That’s a pretty profound statement, which should implore website analysts to take a closer look at cookies and URLs. A cursory knowledge of cookies and URLs can help an analyst capture data metrics, but are those metrics an accurate assessment of the website’s activity? The following paper will examine cookies and URLs and how understanding them is key to building a good analytic page design.

Read More

Web Analytical Essay

738 Words | 3 Pages

What is the point of investing in the best web analytics tools money can buy, if you do not have the resources to analyze the data and make sense of the data? The tools will be useless. The goal of the 10/90 rule is to bring the maximum value of your company’s implementations of web analytic tools. The 10/90 rule is for every $10 you spend on web analytics technology, you should spend $90 on people to analyze the data. For example, if a company spends $75,000 on any analytical tool, that company should be spending $675,000 on a team of analysts to analyze and gain valuable understanding of the data.

Read More

Crisis Communication Thesis

1232 Words | 5 Pages

The data collected will be evaluated and analyzed to produce the valid conclusions for the best practices in business

Read More

More about Web Analytics 10/90 Rule

Related Topics

Open Document