3.2. Decision Making Enhancement BI solution will help the decision makers in the following decision making efforts: Marketing – The major benefit of the BI solution would be the enhanced marketing efforts based on user interactions with the Best Buy Co., Inc.’s web properties, phone apps as well as interactions within the physical stores. The decision makers will be able to thoroughly analyze the current purchase trends coupled with user interactions with the company’s digital marketing efforts which will enhance the efficiency of marketing efforts significantly. Merchandizing – The second major area of benefit is the merchandizing, as the decision makers will be able to analyze and evaluate the latest customer purchase trends as well as user interactions. Enhanced data analytics will enable the decision makers to make better merchandizing decisions and have the product available at the right place and right time. …show more content…
The financial managers will be able to pick the purchasing trends at the right time which will enable them to manage the cash flows strategies efficiently enhancing overall financial position of the Best Buy Co., Inc. 3.3. Proposed BI Solution Data Mining Coupled with Digital Dashboard – The proposed BI solution will enable the Best Buy Co., Inc. to use its current data infrastructure and combine the data from various sources at centralized system from where the customized reports can be generated based on the specific requirements of the user. In this regard the bottom up approach would most appropriate because all the data is already being collected at various levels and the company needs federated repository. Following are the key feature of the proposed BI solution: • Automated data preparation across a variety of data sources. • Advanced statistical and machine-learning